Dental News - ADA launches national digital advertising campaign

Dental Tribune USA

Tue. 11 July 2017

save

CHICAGO, Ill., USA: The American Dental Association (ADA) has launched a new national digital advertising campaign to encourage adults to visit a dentist. The campaign is set to reach 19.6 million prospective patients and connect them with ADA member dentists. The campaign launch is the first phase of a planned $18 million, three-year initiative.

The online ads are a mix of search advertising, sponsored Facebook posts and animated display advertising. Those who click on the ads will be sent to the ADA’s Find-a-Dentist online search tool (findadentist.ada.org).

The campaign uses the tagline “your teeth are amazing” to help reinforce the importance of taking care your teeth. “Your teeth can bite with 200 pounds of force,” one ad says. “But they can't stop cavities on their own. Your teeth are amazing. Your ADA dentist can keep them that way.”

“ADA dentists make a substantial impact on the health and well-being of their communities,” said Dr. Joseph P. Crowley, ADA president-elect. “Our research indicated that many people understand the importance of regular dental visits, but their busy lives get in the way of scheduling an appointment. This campaign reminds them that seeing a dentist is an important part of taking care of their teeth.”

The online search tool allows prospective patients to easily find an ADA member based on distance and office hours, and it allows patients to contact the practice via email or phone to make appointments.

The ADA House of Delegates approved the initiative at its 2016 annual meeting, which is based on research insights from the ADA Health Policy Institute and a comprehensive study to identify prospective patients most likely to seek oral health care.

(Source: ADA)

To post a reply please login or register

ADA launches ‘Action’ campaign to address oral health crisis

WASHINGTON, D.C., USA: The American Dental Association (ADA), the nation’s leading organization of dentists, today announced a nationwide campaign ...

National Association of Dental Laboratories conducts awareness campaign

TALLAHASSEE, Fla., USA: According to research by the National Association of Dental Laboratories (NADL), only four states in the U.S. require dental ...

W&H launches brand awareness campaign

W&H is “all about community,” and the company’s motto “People have Priority” is always in the forefront of everything they do. The goal of the...

DentalVibe launches consumer campaign to generate new patients

A savvy marketing guru has joined forces with Dr. Steven Goldberg, the inventor of DentalVibe. DentalVibe, a comfort injection system, utilizes patented ...

Henry Schein Cares Foundation launches ‘Wearing Is Caring’ campaign

MELVILLE, N.Y., USA: The Henry Schein Cares Foundation (HSCF), in partnership with The UPS Foundation, recently launched “Wearing is Caring,” a public ...

Hinman launches #MyHinman campaign to raise money for scholarships

ATLANTA, Ga., USA: The Thomas P. Hinman Dental Meeting has launched the #MyHinman campaign to raise scholarship funds for three deserving students. Hinman ...

Straumann launches digital-solutions platform

At the Midwinter Meeting earlier this year in Chicago, Straumann introduced an array of integrated computer-based technologies that have been designed to ...

ADA backs task force’s proposals addressing national opioid crisis

NEW YORK, N.Y., USA: Opioid abuse has reached crisis levels across the country, with 44 people dying each day from overdose of opioids and many more ...

Hinman launches new #MyHinman campaign and unveils new G.O.L.D. Program

ATLANTA, Ga., UA: The Thomas P. Hinman Dental Meeting — described by event organizers as the nation’s leading dental meeting and comprehensive source of...

Nursing association teams up with ADA on oral health awareness campaign

The National Association of School Nurses (NASN) and the American Dental Association (ADA) have teamed up to support school nurses in their efforts to ...

Education

Live webinar
Mon. 22 April 2024
10:00 AM EST (New York)