DentalVibe launches consumer campaign to generate new patients

Mahnken has already launched an eye-opening professional marketing campaign as you can witness by scouring any of the leading dental journals or visiting the company website. At last year’s ADA meeting in Orlando, DentalVibe was a huge hit with dentists.

What’s next for DentalVibe? An aggressive, direct-to-the-consumer campaign that includes billboard advertisements in major markets, a print-to-consumer campaign, an online consumer strategy and, just recently, the company aligned with a social marketing expert.

“Our commitment is to do what so many other dental manufacturers dream about doing, but simply don’t pull the trigger,” said Mahnken.

“My research showed that dentists need help. The introduction of new products and technologies creates a bit of a drain on the revenue stream, yet it’s vital for all dentists to equip themselves with the best instruments.

“The combination of higher operating costs — reduced patient visits and an underlying tone of stress makes dentists think of the revenue glory days of yesteryear,” Mahnken explained.

The company conducted tests with dental offices in Texas that marketed the DentalVibe (they sent an e-mail and put DentalVibe on their website homepage) to attract new patients, and as a reminder to existing patients that it was time for their office visit and noted that “Now we have DentalVibe!”

“The results were outstanding. We had one office that called us in a panic because they had patients scheduled before their DentalVibe arrived, therefore, we had to ship one FedEx,” Mahnken said.

The next test was conducted in California, where DentalVibe was marketed to “needlephobes,” and again DentalVibe proved successful.

As one dentist said: “When a needlephobe entered as a new patient, we were able to reduce his or her anxiety by explaining and then implementing the DentalVibe. Needlephobes need lots of dental work, so gaining one as a patient is terrific for the office and the patient.”

In the coming weeks, DentalVibe will be introducing their DentalVibe Patient Kit, offered to all DentalVibe offices. It includes patient literature, advertising slicks, a DentalVibe diploma and other referral generating tools for the practice.

“We’re extremely excited about the future, and one of the reasons is a very sophisticated ‘dentist locator’ that will be implemented to complement the consumer awareness campaign and will feature profile information for DentalVibe offices.

“Our research has shown that the dentist locator will create significant value to our customers. Certainly, DentalVibe was created to offer outstanding clinical value — we take pride in helping dentists deliver stress-free palatal and block injections — yet the practice-building benefits are undeniable and measurable,” stated Mahnken.

How has DentalVibe taken dentistry by storm in such a short time?

The company didn’t start selling products until June, but they’ve already earned two prestigious awards. Dentistry Today has awarded DentalVibe a Top 50 New Technology Products, and Dental Products Report has awarded the DentalVibe the Editors Choice Top 10 New Products award.

Notable dental speakers, such as Dr. Louis Malcmacher, Dr. Fred Margolis and a handful of others, are incorporating DentalVibe into the lectures.

DentalVibe is already achieving international recognition. The company has received inquiries from 91 countries, and most recently a Turkish distributor ordered 250 DentalVibes.

“There have been other instruments that were developed to enhance the injection experience, including some that I have marketed, yet none have achieved a universal market share,” Mahnken said.

“DentalVibe is ideally positioned to become the standard of care for every dental injection. DentalVibe is offered for $795 on the company website and occasionally the company offers special promotions,” he noted.

For pedodontists, DentalVibe offers special collectable finger puppets that attach to the end of the DentalVibe and provide a fun distraction and gift for well-behaved kids.

“DentalVibe has the ability to put the magic back into your practice. Recapture the energy and positive vibes among your staff and patients as you give them something to talk about,” Mahnken added.

The company knows what you’re thinking: “I already give a great injection.” Well the fact is that patients don’t complain to the dentist, they complain in silence and by not maintaining their appointments. We’ve yet to see a dental office with an official complaint department.

Potential new patients don’t know that you’re great, thus consider how the California dentists marketed to needlephobes, and how successful it proved to be for their practices and their patients.

Dentists are invited to try DentalVibe risk free for 30 days to witness the difference.