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W&H launches brand awareness campaign

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For well over a century W&H has been providing products and solutions to the dental professionals around the world. To further strengthen its global brand in the U.S., the company recently launched a digital brand awareness campaign to engage customers in sharing their passion for the products they’ve come to rely on in their dental practices to safely treat their patients. A key element of W&H’s campaign is its mascot, Stewhart. (Photo: W&H Impex)
Dental Tribune USA

By Dental Tribune USA

Wed. 13 April 2022

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W&H is “all about community,” and the company’s motto “People have Priority” is always in the forefront of everything they do. The goal of the company’s digital brand awareness campaign is building a community of dental practices and professionals across the U.S. who share the same passion and love for the W&H products they utilize to safely treat their patients on a daily basis, whether it’s high-end devices or precision instruments.

Additionally, the campaign is a way to educate potential and new customers on the legacy of the W&H brand, the superior Austrian-made quality of their products, and the peace of mind their product portfolio brings to their practice, ensuring a safer experience for their staff and their patients.

Brand ambassador Stewhart engages dental community

A key element of W&H’s campaign is its mascot, Stewhart. As official brand ambassador for the company, Stewhart is taking a virtual road trip around the country to further reinforce that the company has been providing quality, reliability and exceptional customer service for decades to their U.S. partners.

The goal of the campaign is to engage dental professionals in building a community of a passionate W&H customer base. Dental practices are encouraged to feature the Stewhart cutout in their team photos, post on Instagram and tag W&H to support this goal. Participants will also be entered in a raffle for a chance to win free W&H products for their practice. W&H is giving away a total of more than $14,000 worth of free products to three winners.

To kick off this campaign, Stewhart recently attended the Chicago Dental Society’s Midwinter Meeting to bring awareness to all visitors that came to the W&H booth.

“At W&H we closely adhere to our motto ‘people have priority’ and turn customers and their patients into fans every single day. By uniting a community of dental professionals in the U.S., it provides us with the opportunity to share our efforts, explore possibilities, and offer ideas on how to improve daily workflows and operation,” says Christopher Stachl, CEO of W&H Impex.

Schedule a W&H product demo

To learn more about the products and solutions W&H has to offer and how to ensure the safety of both your practice and your patients, dental professionals are invited to schedule a product demo with the company’s experienced sales team by visiting www.wh.com/en_na/contact/who-is-who. Their wealth of industry knowledge can provide insight on optimum efficiencies for your practice, the company said.

Join the W&H dental community with Stewhart

Follow @whimpexinc on Instagram to join the W&H dental professionals community. A Stewhart printable cutout to use in photos can be downloaded by clicking here. Visit the dedicated landing page for details on the traveling Stewhart Instagram contest by clicking here. The company’s hashtags are #stewhartsroadtrip and #whimpexinc.

(Source: W&H Impex)

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