LED Medical Diagnostics enters into agreement with OrthoSynetics

With the agreement, OrthoSynetics clients will have access to exclusive pricing on imaging solutions from LED Dental, including the Rayscan Alpha imaging system from RAY, a former subsidiary of Samsung.

While customers of OrthoSynetics benefit from the new group pricing incentive, LED Dental sees this development as a new avenue for expanding its market share in the orthodontic space.

“We entered the orthodontic imaging market at the American Association of Orthodontists Annual Session in 2014 and immediately recognized the potential to serve this specialty,” said Dr. Jeffrey Brooks, vice president of imaging for LED Dental. “We have already worked with several OrthoSynetics clients to implement the Rayscan Alpha imaging system in their practice and look forward to helping additional orthodontists realize the treatment benefits of exceptional imaging technology.”

Dr. Jack Devereux and Dr. Phuong Nguyen of Devereux & Nguyen Orthodontics in Metairie, La., are two of the first OrthoSynetics clients to work with LED Dental to bring new imaging technology into their practice. Additionally, both doctors have become key opinion leaders for LED Dental.

“We are very proud to be working with the LED Dental team to provide clinical feedback on these imaging solutions,” Devereux said. “It’s great to be at the forefront of technological innovation, and it’s exciting to have input into current and future products.”

The OrthoSynetics team prides itself on helping clients achieve long-term growth and profitability for their practices.

“Working with companies like LED Dental allows us to bring new technologies to our clients at a great value, which is what our company is all about,” said John O’Brien, vice president of procurement for OrthoSynetics. “In the end, we want our customers to continuously grow their practices and create successful businesses. Working with suppliers like LED Dental reinforces the value of being an OrthoSynetics client.”

“The orthodontic community is a large market segment that is vital to the success of LED,” added Dr. David Gane, CEO of LED Medical Diagnostics Inc. “Entering into this agreement with OrthoSynetics pairs us with a similar white-glove service organization in the dental technology space and furthers our goal of being the leading provider of digital imaging technologies across the dental industry. This relationship is an excellent example of the type of efficient and synergistic scale-up opportunities that we’ll look to find and execute as a part of our broader growth strategy.”