Dental News - America’s ToothFairy and American Pharmacists Association Foundation announce partnership

Dental Tribune USA

Wed. 17 June 2015

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CHARLOTTE, N.C., USA: America’s ToothFairy: National Children’s Oral Health Foundation recently announced a partnership with the American Pharmacists Association Foundation (APhA). America’s ToothFairy will collaborate with APhA Foundation to raise awareness of the issue of untreated oral disease in children. “It is astonishing that one in five children go without dental care,” said Mindy Smith, executive director of the American Pharmacists Association Foundation.

“As one of the most accessible health-care providers, pharmacists have the opportunity to help raise awareness of untreated oral disease as a leading health concern for children,” Smith said. “APhA Foundation is looking forward to working alongside America’s ToothFairy to address oral health issues affecting children and families across the country.”

Stated Fern Ingber, America’s ToothFairy president and CEO, “We are proud to partner with the American Pharmacists Association Foundation, recognizing the critical role of pharmacists in the health and well-being of children and their families. We believe that our partnership will significantly impact the lives of vulnerable children and increase awareness of the importance of preventive care and positive oral health behaviors.”

In February, America’s ToothFairy held its second annual Smile Drive, a national campaign to collect toothbrushes, toothpaste, floss and rinse for at-risk children. More than 430,000 oral care products were collected and delivered to children in need, helping address one of the most prevalent chronic childhood illnesses in the U.S. — pediatric dental disease.

This year, America’s ToothFairy launched a major expansion of the Smile Drive by inviting community pharmacies, dental practices and other volunteer groups to participate in the campaign by holding oral health events, distributing educational materials and collecting toothbrushes and toothpaste for underserved children in their communities.

America’s ToothFairy activities in local pharmacies included toothbrush drives, “Meet the ToothFairy” events and dissemination of oral health educational materials that supplement recommendations from dentists. Oral care products donated to the Smile Drive benefited local shelters, America’s ToothFairy Affiliates, and other non-profit partner organizations serving vulnerable children and families.

(Source: About America’s ToothFairy: National Children’s Oral Health Foundation)

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