Dental News - ADA holds 2014 annual meeting in San Antonio

Robert Selleck, DTA

Fri. 10 October 2014

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SAN ANTONIO, Texas, USA: It was not just the convention center conference rooms that were bursting with education opportunities at ADA 2014 — America’s Dental Meeting. The exhibit hall floor also seemed to have educational opportunities available around every corner. Options included the live-patient CAD/CAM stage, the international learning lounge, the specialty pavilion, a professional product review area, the laser pavilion, the tech expo and the new-and-emerging speaker series.

The new-speaker series has consistently attracted healthy attendance, with a number of evocative topics addressed. Among the choices were “The role of the Dental Expert in the Dento-Legal Complex,” “I’m Sorry: How and When Apologies Make Good Practice” and “CAD/CAM Dentistry: Is There Steak Behind the Sizzle?”

Other new-speaker series topics: “Integrative Dental Care for Patients,” “Overcoming Dentistry’s Dismal Downturn” and “Small Diameter Implants: Improve Your Patient’s Prosthetic Performance.”

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Of the more than 550 exhibitors at this year’s World Marketplace Exhibition, more than 85 were at the ADA meeting for the first time.

Convergent Dental was exhibiting with Solea, the first CO2 laser cleared by the FDA for hard- and soft-tissue ablation. “It’s hard for many dentists to believe, but if they talk to those using it, they’ll understand why production goes up so significantly,” said Convergent Dental CEO Michael Cataldo. “It’s the benefit of working with a tool that’s anesthesia-free and blood-free 99 percent of the time.” To back that up, the company is offering a 90-day money-back guarantee if anything less than 90 percent of your procedures are anesthesia-free. Cataldo said dentists are typically completing eight additional procedures a day by not having to numb patients and being able to work in multiple quadrants in a single visit.

There’s a good chance attendees saw the Propel Orthodontics signs on the railing above the River Walk as they entered the convention center. The Propel booth amplified that big presence with its towering display. The company was at ADA for the first time in recognition of the growing number of general dentists performing orthodontics. The company’s Excellerator delivers micro-osteoperforations to reduce the time needed to remodel bone and move teeth, shortening treatment time and increasing predictability.

Springstone Patient Financing also had a big booth presence for a first-time ADA exhibitor, reflecting strong support of the company’s model that has no fees until the service is used. “Based on the traffic, we’ll be back at ADA again,” said staff member Matt Nicholatos.

Implant Direct, in business since 2007, was at ADA for the first time in response to the growing number of general dentists expanding into implants. “We’re here to focus on our current customers and acquire new ones,” said Arul Fleury. “We’re a comprehensive provider of all things implant related for a dental office: motors, implants, biologics, lasers and education.”

Another first-timer, the Federal Bureau of Prisons, raised more than a few eyebrows. It is recruiting dentists specifically to work in the federal prison system or, more generally, to join the U.S. Public Health Service Commissioned Corps as a civilian or dental officer to serve the Health Resources and Services Administration, Indian Health Service, National Institutes of Health or U.S. Coast Guard.

Another eyebrow raiser was the Motion Picture Licensing Corp. Anybody ever watch movies in your operatory, waiting room or reception area? (This includes staff, too, not just patients.) If so, you might be violating copyright law. Stop by the booth to learn more and, if needed, you can get ADA special pricing on an annual license that keeps you legal and puts you in control of vast amounts of content — for less than you pay for cable.

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