Dental News - Trident provides funding for new NCOHF grants

Fred Michmershuizen, DTA

Thu. 12 November 2009

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NEW YORK, NY, USA: Thanks to the generosity of Trident chewing gum, National Children’s Oral Health Foundation: America’s Toothfairy (NCOHF) recently awarded grants totaling US$100,000 to four not-for-profit university and community-based dental programs.

“For over 40 years, Trident has been an innovator and leader in oral care advancements, beginning with the introduction of Trident in 1964 as the first cavity-fighting, sugar-free gum,” said Lesya Lysyj of Cadbury North America, manufacturer of Trident, in a press release announcing the grants.

“Our partnership with NCOHF enables us to continue our commitment to promote good corporate citizenship in the communities we touch by helping to raise awareness and funds to fight oral disease among thousands of children in need,” Lysyj said.

The Trident Toothfairy Grants, which fund critical early childhood oral health treatment and educational training programs, were awarded to Howard University in Washington, D.C.; the University of California at San Francisco; the University of Illinois at Chicago; and the Arkansas Oral Health Coalition.

Each institution received US$25,000 to help reach thousands of young children and caregivers in their communities. The facilities are members of NCOHF’s national affiliate network and are dedicated to delivering comprehensive oral health treatment and preventive educational programs to millions of underserved children and their families.

“Effective oral health practices must be established during a child’s early years, and NCOHF is fortunate that Trident understands the key to eliminating pediatric dental disease lies in comprehensive preventive therapies and educational programs,” said Fern Ingber, NCOHF president and CEO, in a press release announcing the grants.

“These generous grants allow NCOHF Affiliates to establish programs that provide vital services and smile-saving oral healthcare basics for our nation’s youngest generation,” Ingber said.

More information is available at www.AmericasToothfairy.org.

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