Dental News - ‘This Is Your Mouth’ video benefits NCOHF: America’s Toothfairy

Fred Michmershuizen, DTA

Tue. 8 June 2010

save

CHARLOTTE/NEW YORK, USA: This Is Your Mouth, a new video from Johnson & Johnson Healthcare Products that is narrated by Neil Patrick Harris, takes a closer look at the potential effects of rapidly multiplying bacteria in the mouth and illustrates how LISTERINE Antiseptic destroys the millions of germs that are left behind from brushing alone.

Each time the documentary is viewed, a US$1 donation will go from Johnson & Johnson Healthcare Products to National Children’s Oral Health Foundation: America’s Toothfairy.

“I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay,” said Neil Patrick Harris, in a press release announcing the new video. “I’m excited that by viewing this documentary on the website, donations will be made to National Children’s Oral Health Foundation, a very worthwhile organization. Children across the country need to spend more time on the playground and less time with a toothache.”

In the video, which blends pop culture with science and a good dose of humor, dental professionals and scientists explain how bacteria multiply and collect in the mouth to form a thick layer called plaque biofilm, which is more harmful than free-flowing bacteria and may increase the potential for bad breath and gingivitis. The video also depicts when LISTERINE Antiseptic was first formulated in 1879 and offers rare glimpses of retro advertisements.

“Plaque is not a simple matter, and there is more to be concerned about than meets the eye,” said Marcelo Araujo, D.D.S., Ph.D., associate director, scientific & professional affairs, Johnson & Johnson Consumer & Personal Products Worldwide, division of Johnson & Johnson Consumer Companies. “We all need to understand the effects of the plaque biofilm. This docummercial will educate viewers on the important role that rinsing plays in fighting the plaque biofilm.”

“We are very grateful that the makers of LISTERINE share our commitment to children’s oral health and chose to direct proceeds from the production of ‘This Is Your Mouth’ to NCOHF smile-saving programs,” said Fern Ingber, NCOHF president and CEO. “This generous donation will enable NCOHF Affiliates to continue providing quality treatment and critical preventive services to children from vulnerable populations to effectively break the cycle of preventable pediatric dental disease.”

The video may be viewed at www.listerine.com/yourmouth.

To post a reply please login or register

Septodont donates product to benefit America’s Toothfairy

CHARLOTTE, N.C., USA: Septodont has donated over $138,000 in sealant and anesthesia reversal products to National Children’s Oral Health Foundation: ...

Successful Women in Dentistry Conference to benefit America’s ToothFairy

CHARLOTTE, N.C., USA: The Successful Women in Dentistry Conference, organized by Pacific Dental Services, will take place on June 22, 2013. All registration...

America’s ToothFairy grants help NCOHF Affiliates reach more than 50,000 children

CHARLOTTE, N.C., USA: Over 50,000 children will receive critical oral health services this year, thanks in part to grant funding from National ...

America’s Toothfairy celebrates its anniversary

CHICAGO, IL, USA: The National Children’s Oral Health Foundation: America’s Toothfairy (NCOHF) held a fourth year anniversary reception during ...

America’s Toothfairy Smile Drive to benefit thousands of at-risk children

CHARLOTTE, N.C., USA: The America’s ToothFairy Smile Drive will be held this February. Students united with America’s ToothFairy national youth ...

Product donation benefits NCOHF Affiliate

CHARLOTTE, NC / NEW YORK, NY, USA: Hu-Friedy, a manufacturer of dental instruments, recently donated dental products valued at more than US$11,000 to ...

NCOHF Launches America’s Toothfairy Kids Club with help from star of Tooth Fairy 2

Charlotte, N.C., USA: With a little help from Brady Reiter, star of the all-new movie Tooth Fairy 2, National Children’s Oral Health Foundation: ...

NCOHF awards Dental Hygienists’ Toothfairy Grants

The National Children’s Oral Health Foundation (NCOHF) has awarded three Dental Hygienists’ Toothfairy Grants totaling US$14,000 to ...

Covid won’t stop America’s ToothFairy

2020 was shaping up to be a stellar year for America’s ToothFairy. As a resource provider for safety-net dental clinics that treat underprivileged ...