Dental News - NCOHF Launches America’s Toothfairy Kids Club with help from star of Tooth Fairy 2

Dental Tribune USA

Sun. 4 March 2012

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Charlotte, N.C., USA: With a little help from Brady Reiter, star of the all-new movie Tooth Fairy 2, National Children’s Oral Health Foundation: America’s ToothFairy (NCOHF) launched the America’s ToothFairy Kids Club on National Tooth Fairy Day, Feb. 28. The America’s ToothFairy Kids Club provides children with fun, educational tips and activities designed to promote good oral health habits.

Brady made a special guest appearance at the America’s ToothFairy Celebration of Smiles in Chicago to introduce the club to dental health professionals from across the country. “I am both excited and proud to be a part of National Children’s Oral Health Foundation: America’s ToothFairy,” she said.

Brady and Larry the Cable Guy recently created a Public Service Announcement (PSA) which teaches children the importance of good oral health care.

“It is wonderful to have Brady help launch the America’s ToothFairy Kids Club, which will provide fun, quarterly activities and Tips from the ToothFairy to encourage positive oral health behaviors,” stated Fern Ingber, MEd, NCOHF president and CEO. “We are thrilled to partner with Twentieth Century Fox Home Entertainment and Tooth Fairy 2 stars Larry and Brady to promote children’s oral health.”

Mary Daily, executive vice president North America marketing from Twentieth Century Fox Home Entertainment, added, “Tooth Fairy 2 is a fun family film that really resonates with kids. We think it is a natural fit to work with the National Children’s Oral Health Foundation, working with Larry and Brady to deliver the message of proper oral care directly to the film’s audience.”

America’s ToothFairy was formed in 2006 in an aggressive response to eliminate pediatric dental disease by providing community programs with the comprehensive resoures to deliver vital educational, preventive, and treatment services to children of the most vulnerable populations. NCOHF has delivered nearly $10 million in direct funding, donated dental products and educational resources to its non-profit Affiliate network and community programs throughout North American reaching millions of children with oral health services.

(Source: NCOHF)

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