Dental News - TAUB Products rebrands itself, adds to product line

Dental Tribune USA

Thu. 3 April 2014

save

NEW YORK, N.Y., USA: George Taub Products and Fusion Co. Inc., has rebranded to TAUB Products with a new corporate logo and fresh concept marketing for individual dental products. Jordan Taub, a third-generation family member who started working for the company in 2004 after six years as an art director and freelance designer, decided it was necessary to re-create the company brand with a sleek and highly recognizable mark.

“I love my grandfather, but George Taub Products and Fusion Co. Inc., was just too long a name,” Taub said. “TAUB needed a look that stood out from the crowd. As an established company, I wanted to create a mark that was unique, new and fresh yet easy to remember and captured aspects of previous logos, so as to be familiar for customers.”

The launch of FUSION-Zr Esthetic Resin Cements

As the official launch at the 2014 Chicago Dental Society approached, TAUB Products was busy developing creative and cutting-edge design elements for its new state-of-the-art self-adhesive resin cements.

FUSION-Zr Cements, available in light cure or dual cure, are for the permanent cementation of all-ceramic restorations, zirconia, CAD/CAM materials, veneers, crown and bridge, inlays/onlays, PFM, posts/fiber posts and natural tooth structure.

TAUB named the cements FUSION-Zr to give tribute to “Fusion” in the company name and the first of its kind blockbuster product, Fusion — Silane Primer. TAUB added “Zr” to the name because the cements adhere very nicely to zirconia.

“We felt that using the FUSION-Zr name was a great way to reuse and add a new product line to a prestigious mark in the dental industry,” Taub said.

“We designed the logo icon in the form of a star that represented the definition of FUSION and paired the whole logo with an incredible red glowing image of the ic1396b Elephant Nebula, photographed by astrophysicist Dr. Nick Wright for IPHAS.org. Since nebulas of this nature are where ‘fusion’ stars are born, using all these graphic elements together was a natural choice for this product.”

(Source: TAUB Products)

To post a reply please login or register

Family-owned Flow Dental adds to its digital imaging product line

NEW YORK, N.Y., USA: Conversion from film to digital takes many forms. It’s not just the dental office that is moving from film to digital imaging. ...

TAUB Products appoints Matthews vice president of sales

JERSEY CITY, N.J., USA: TAUB Products, a long-time manufacturer of dental consumable products, has appointed Ed Matthews vice president of sales. Matthews ...

TAUB Products announces Nash Institute course at Chicago meeting

TAUB Products, manufacturer of Zero-G Bio Implant Cement and Liquid Magic, Fusion-Zr Resin Cements and other products, will feature Ross Nash, DDS, and ...

Henry Schein to distribute ZEISS product line in U.S.

Carl Zeiss Meditec and Henry Schein Dental have announced a distribution partnership in the United States for the premium line of ZEISS dental microscopes, ...

Two new products to make you smile

Beutlich Pharmaceuticals has added to its family of HurriCaine products.

Tokuyama adds bulk fill to the OMNICHROMA line

OMNICHROMA’s launch at the 2019 CDS Midwinter Meeting sent shockwaves through the dental community — a single-shade composite capable of shade matching ...

DENTSPLY donates product to America’s Toothfairy

CHARLOTTE, N.C., USA: This year, DENTSPLY International donated over $55,000 in oral care products to National Children’s Oral Health Foundation: ...

Biological allograft products applied to dentistry

The advent of human bone grafting has led to applications within the specialties of dental and sinus reconstructive surgery for corrections to maladies such...

Biological allograft products applied to dentistry

The advent of human bone grafting has led to applications within the specialties of dental and sinus reconstructive surgery for corrections to maladies such...

Family-owned Flow Dental adds to digital imaging line

Flow Dental, long a leading manufacturer of dental film and film accessories, has transformed its product portfolio to also include unique products ...

Education

Live webinar
Thu. 18 July 2024
8:00 PM EST (New York)