Dental News - Ed Matthews elected to International Academy of Dental Facial Esthetics

Ed Matthews elected to International Academy of Dental Facial Esthetics

Ed Matthews of Sure Business Logic. (Photo: Sakaduski Marketing Solutions)

Dental Tribune USA

Wed. 7 January 2015

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NEW YORK, NY, USA: Ed Matthews, president and CEO of Sure Business Logic, was recently elected a fellow of the International Academy of Dental Facial Esthetics. The election was announced by the academy at the 2014 Greater New York Meeting. Matthews was elected in recognition to his service and devotion to the advancement of various arts of esthetics in dentistry and medicine.

“This is a great honor for me,” Matthews said. “I will continue to do what I can to help the Academy accomplish its mission. Esthetics has a very important place in dentistry.”

Matthews, a seasoned dental industry marketing executive, founded Sure Business Logic in 2010. The company works exclusively in the dental industry and specializes in helping dental manufacturers with their branding and rebranding efforts. This includes identifying advanced sales tactics, developing marketing concepts, and producing sales and marketing materials, including graphics, video and digital signage to highlight the unique features of clients’ products.

(Source: Sakaduski Marketing Solutions)

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