Dental News - Crest Oral-B supports Hurricane Sandy relief

Robert Selleck, DTA

Mon. 26 November 2012

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NEW YORK, N.Y., USA: In addition to using the Greater New York Dental Meeting to introduce new products and services, Crest Oral-B is also using its presence at the meeting to help families affected by Hurricane Sandy. For every case of manual toothbrushes ordered during the meeting, the company is donating 12 of the same model toothbrushes for personal health-care kits being distributed to people displaced by the storm.

The kits are being assembled at Procter & Gamble headquarters in Cincinnati and distributed by Matthew 25 Ministries across the multistate area hardest hit by the storm. Other Procter & Gamble personal-care products are also being included in the kits.

“We really have heartfelt concern for all of the victims of Hurricane Sandy,” said Dr. Veronica Sanchez, global scientific communications ER manager at Procter & Gamble. “And we wanted to give everybody here the opportunity to help Crest Oral-B in our efforts to help the victims of Hurricane Sandy.”

Crest Oral-B is also inviting dental hygienists to sign up for weekly prize drawings through its Crest Oral-B Facebook page for professionals, Facebook.com/professionalcrestoralb.

Sanchez said prizes, which include a variety of products from Crest Oral-B and other Procter & Gamble brands, will be given away weekly — all in honor of 2013 being the 100th anniversary of the dental hygiene profession. Sanchez said the activity is an extension of the company’s “Pros in the Profession” program, in which dental hygienists nominate their peers for Crest Oral-B recognition.

“It’s a great opportunity for us to celebrate the profession and this important anniversary,” Sanchez said. The prize drawings run through Jan. 31, 2013.

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