Dental News - Crest Oral-B is committed to hygienists

Fred Michmershuizen, DTA

Fri. 1 February 2013

save

BOSTON, Mass., USA: Ask anyone from Crest Oral-B what is important, and they will likely tell you it’s partnering with hygienists to help them recommend the right dental care products, like power toothbrushes, to their patients. For hygienists who might be having trouble converting some patients from manual to power brushing, Crest Oral-B has something new and exciting: The new Deep Sweep brush head.

The Deep Sweep made its retail debut during the Yankee Dental Congress.

“The great thing about the Deep Sweep brush head is that it offers a familiar brushing experience,” said Wendy Bebey, RDH, the dental hygienist relations manager for P&G Professional Oral Health, who spoke with Dental Tribune during the meeting. “When people think Oral B power toothbrushes, they typically think of the round brush head style. A lot of dental professionals really like that round, small, site-specific brush head, but a lot of consumers like the more familiar brushing experience.”

Now that the Deep Sweep brush head is available, it is going to make that transition from a manual toothbrush to a power toothbrush much easier, Bebey said.

“We have been getting a lot of really great feedback from the dental professional community that they love this new brush head because it really meets the need of that specific patient who has been reluctant to change from manual to power,” she said.

Celebrating hygienists

This year, Crest Oral-B is following up on its popular Pros in the Profession campaign, which recognized a number of outstanding hygienists, with a celebration of all hygienists from across the nation.

“Because 2013 is the 100-year anniversary of the profession, we are having a yearlong celebration for all hygienists,” Bebey said.

The festivities include a sweepstakes, a 100-year anniversary logo, promotions for hygienists on Facebook, resources on the dentalcare.com website, consumer and trade advertising, and continued booth presence at all the major dental events.

“We really like to think of the brand history of Crest and Oral B as helping hygienists throughout their careers, and offering great product solutions to meet the needs of everybody,” Bebey said.

To post a reply please login or register

Crest Oral-B to release ‘smart’ toothbrush

SAN ANTONIO, Texas, USA: About 500 ADA 2014 attendees accepted an open invitation from Crest Oral-B to attend “The Technology Changing Dentistry ...

Crest Oral-B supports Hurricane Sandy relief

NEW YORK, N.Y., USA: In addition to using the Greater New York Dental Meeting to introduce new products and services, Crest Oral-B is also using its ...

Crest Oral-B continues Pros in the Profession awards program

NEW YORK, N.Y., USA: Crest Oral-B continues to recognize registered dental hygienists who go above and beyond the call of duty with the third year of the ...

“CDS is committed to providing the highest level of continuing education”

Continuing education is an indispensable part of a dental professional’s career and shows great dedication and commitment to the profession. The Midwinter...

Crest Oral-B names Kareen Wilson, RDH, a pro in the profession

NEW YORK, NY, USA: Crest Oral-B congratulates Kareen Wilson, RDH, of Bloomfield, Conn., as the third winner of the brands’ second Pros in the ...

Crest Oral-B announces second year of Pros In The Profession awards

CINCINNATI, OH, USA: Crest Oral-B will continue to recognize Registered Dental Hygienists who go above and beyond the call of duty every day with its second...

Crest Oral-B hits the seas to make a splash at the Greater New York Dental Meeting

During the recent Greater New York Dental Meeting, Crest Oral-B hosted a spectacular evening on the Circle Line Sightseeing Cruise, taking an intimate group...

Hygienists to meet in Las Vegas

NEW YORK, N.Y., USA: The American Dental Hygienists’ Association’s 2014 Center for Lifelong Learning at the 91st Annual Session offers a variety...

Award program to recognize hygienists

NEW YORK, NY, USA: Crest Oral-B is gearing up to recognize professionals who go above and beyond the call of duty daily. With the ‘Pros in the ...

A hygienist goes to Hollywood

After 30 years of clinical practice and only a few in journalism, I decided it was time to learn about digital filmmaking. I signed up for a week of ...

Education

Live webinar
Mon. 13 May 2024
9:00 AM EST (New York)