Dental News - Attendees at ADA meeting say aloha to new products

Fred Michmershuizen & Kristine Colker, DTA

Thu. 8 October 2009

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HONOLULU, HI, USA: At the American Dental Association’s 150th Annual Session, held 30 September through 3 October, attendees sought out better and more efficient ways of providing care to patients. At the ADA’s World Marketplace Exhibition, consisting of more than 350 exhibitors occupying more than 200,000 square feet of floor space, meeting participants were able to learn about the latest in products and technology.

At the Smile Reminder booth, a new program called ZubuMail was being launched. With ZubuMail, dentists have the ability to narrow their direct mail campaigns to those people with the most potential to become patients. By incorporating data-driven analytics, including everything from a person’s age to where he or she shops for groceries, ZubuMail helps dentists identify the people most likely to need specific products and procedures such as orthodontics, veneers or implants, and then allows the clinicians to tailor a direct-mail campaign especially for those people.

“It’s time for dentists to stop spending money trying to cover everyone when they could just be spending money specifying a few,” said Mark Olson, vice president of marketing and business development for Smile Reminder.

Procter & Gamble was showcasing a trio of products — the Oral-B Professional Care SmartSeries 5000 with SmartGuide, Crest PRO-HEALTH Toothpaste and Crest PRO-HEALTH Rinse — that are designed to help patients stay virtually plaque-free. At the booth, participants were able to take in a presentation, use the convenient brushing station and participate in a study to measure plaque on the teeth of dental professionals.

“Plaque and the oral health issues surrounding it are a constant battle for oral health care professionals,” said Dr Robert Gerlach, research fellow with P&G Worldwide Clinical Investigations, who met with staff members of Dental Tribune during the ADA meeting. “P&G Oral Health understands these issues and has developed a regimen with proven results that contains brands oral health care professionals know and trust.”

Here is a sampling of some of the other offerings that were on display at the ADA meeting:

The DMG America booth was crowded with dental professionals interested in learning about the company’s new Icon drill-free treatment for incipient caries and white spots.

The folks at DENTSPLY Professional said interest was high for products such as the Stylus ATC (adaptive torque control) handpiece, the Cavitron THINsert ultrasonic insert and NUPRO NUSolutions remineralizing toothpaste with calcium phosphate technology.

DENTSPLY Caulk had several new offerings, including Enhance flex NST finishing and polishing discs and the SureFil SDR posterior bulk fill flowable base. Both products utilize the latest technology to help dentists improve patient care.

Reps at the Gendex booth were busy telling meeting attendees about cone-beam 3–D imaging, panoramic systems, intraoral X-rays and digital oral sensors.

At the Colgate booth, meeting attendees were lining up to learn about the new Sensitive Pro-Relief. The new toothpaste, which is designed for patients with dentin hypersensitivity, utilizes Pro-Argin technology.

Isolite Systems was displaying Isolite, a dryfield illuminator that converges light, suction and retraction in one streamlined tool.

At the Pentron Clinical Technologies booth, attendees could learn about Mojo veneer cement.

At the booth of American Tooth Industries, attendees could get a copy of the new DentureMart catalog.

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