Dental News - Tooth Fairy leaving 23 percent more in 2013

Dental Tribune USA

Thu. 12 September 2013

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FOSTER CITY, Calif., USA: The Tooth Fairy leaving more cash under the pillow this year. An annual survey conducted by Visa shows that American children are receiving an average of $3.70 per lost tooth this year, an increase of 23 percent over the $3.00 per tooth left in 2012 and up 42 percent from the $2.60 left in 2011.

Based on this rate of return, a child would net $74 for a full set of 20 baby teeth.

The survey results are based on 3,000 telephone interviews conducted nationally from July 12 to 28. The margin of error is plus or minus three percentage points.

The Tooth Fairy was particularly generous to kids in the Northeast, leaving an average of $4.10 per tooth. Kids in the West and South trailed with an average of $3.70 and $3.60, respectively. Midwestern children found the least under their pillows, with an average of $3.30 per tooth.

Additional findings from the survey include the following:

10 percent of kids will find more than $5 per tooth under their pillow – more than three times as many as in 2011.
36 percent of respondents reported that the Tooth Fairy left a dollar or less.
On the opposite end of the spectrum, 6 percent said that the Tooth Fairy left $20 or more, including 2 percent who reported that an extremely generous Tooth Fairy gave $50.
Nationwide, the Tooth Fairy left the most in households with young parents. The 18-24 age group reported that she left an average of almost $5 per tooth.
The Tooth Fairy will be visiting close to 90 percent of U.S. households with children, up from 84 percent last year.

“The Tooth Fairy is throwing money around like pixie dust,” said Nat Sillin, Visa’s head of U.S. Financial Education. “While more money is exciting news for children, parents should take this opportunity to talk saving and smart money habits with their kids and have the same talk with a perhaps overgenerous Tooth Fairy.”

To help parents navigate the sensitive topic of the appropriate amount their children should receive for lost teeth, Visa has created a free Tooth Fairy app and Facebook calculator. The app and calculator uses Visa’s 2013 survey data and factors in demographics such as gender, age, home state, family size, marital status, income and education levels to formulate how much money the Tooth Fairy is leaving in comparable households. The app is available for iPhones and iPads at the iTunes Store, and the calculator is available at: https://www.facebook.com/ToothFairyCalculator.

(Source: Visa)

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