Dental Tribune USA

Survey: Tooth fairy is tightening her purse strings

By Dental Tribune America
August 25, 2014

FOSTER CITY, Calif., USA: American children are receiving an average of $3.40 per lost tooth this year, down 8 percent from last year, according to Visa’s annual Tooth Fairy survey. For a full set of 20 baby teeth, American kids will be getting a slightly more modest, but still hefty, $68, down from $74 last year.

Additional findings from the survey include:

  • Fathers reported a far more indulgent Tooth Fairy, saying that the Fairy left 45 percent more than moms said she did: $4.20 vs. $2.90.
  • The Fairy may be giving just what she has in her pocket; over 50 percent of kids will get either $1 or $5.
  • 33 percent of respondents reported that the Tooth Fairy left a dollar.
  • Only 3.6 percent said that the Tooth Fairy left $20 or more, down from 6 percent in 2013.
  • Kids in Canada are receiving the equivalent of $2.60 in U.S. dollars on average this year with the exchange rate, the same amount the Tooth Fairy was leaving kids in the U.S. in 2011.
  • The Tooth Fairy spoiled kids in the West the most, leaving $3.60. Kids in the South and Northeast will each receive an average of about $3.50. The Tooth Fairy was at her most thrifty in the Midwest, leaving an average of only $3.10.

The survey results are based on approximately 3,000 telephone interviews among adults aged 18 or older and approximately 1,000 among households with children under age 13.

(Source: Visa Inc.)

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