Dental News - ‘Share A Smile’ founders, volunteer dentists featured in inaugural ‘webisode’

Dental Tribune International

Wed. 28 September 2011

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ORANGE COUNTY, CA, USA: An Orange County-based charity that puts smiles back on the faces of underprivileged kids in need of major orthodontic care is the first charitable organization featured as part of a unique social media campaign designed to inspire people to get involved with nonprofits.

A documentary-style video profile featuring Share A Smile co-founders Mike and Kim Robertson and a few of the participating local dentists and orthodontists who volunteer their time and talents to repair youthful smiles, free of charge can now be seen on YouTube, at www.shareasmile.com and at www.agendabe.com.

The Share A Smile video is the first of dozens of video “webisodes” scheduled to be produced and distributed online by amateur cyclist Adam Benton, whose brush with death caused him to set aside his career plans to found AgendaBe, a nonprofit dedicated to helping charitable organizations tell their story virally using social media platforms, including Facebook and Twitter.

“Every charity has a voice, but not every charity has a stage,” says Benton. “By providing people like Mike and Kim Robertson and organizations like Share A Smile with a platform to tell their story and then sharing that message with people around the world using social media, we hope to plant a seed that ignites a movement.”

“Smiles are infectious — unless it is painful or embarrassing to have one,” says Mike Robertson, founder and CEO of Ocean Media, an independent media planning and buying agency based in Huntington Beach, Calif., with an office in Los Angeles.

“Adam’s ‘Inspire Good Tour’ provides a global stage from which we can talk about the good things Share A Smile does for kids and hopefully inspire people to get involved in our effort, learn about other charities, or share the story of their own favorite cause.”

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