Kids can go ‘wild’ for multi-shaped braces

After being “tested” in the marketing for more than a decade, many of the clinical and detailed questions orthodontists often present have been shown to not be real concerns, said a WildSmiles representative.

WildSmiles Braces provides brackets with patented shaped pad designs. The designer brackets are placed on the maxillary arch only and can be mixed and matched with color elastics for added patient individuality.

Many patients find information about WildSmiles when doing Google searches about the braces process before getting braces. In fact, Dr. Neal Kravitz, an orthodontist with practices in northern Virginia, says many of his “new patients come to our offices specifically asking for WildSmiles.”

He goes on to say, “many kids hold up the WildSmiles typodont and their faces light up! Entire teams have come to our office for WildSmiles and choose the team colors. We create raving fans who show off their braces.”

Patients seem to identify with the shape they choose in a personal way. They love to talk about their shaped brace. Because other esthetic options are geared toward hiding your braces, it’s natural the WildSmiles option is a fun thing for patients to focus on.

Since 2002, WildSmiles has grown to service orthodontists all across the United States and into more than 30 different countries. Company representatives tell us many of their clients love the added community marketing benefits.

One representative tells a story of new patients visiting an orthodontist, a WildSmiles customer, because they were talking about the cool diamond-shaped braces at soccer practice.

“It has definitely been the practice builder I wanted,” said Dr. Jeff Haskins in Denver.

The company says many clinicians are eager to share how easy they find WildSmiles to be to integrate into their practices. It does not seem to matter if you use self-ligating or twin brackets; WildSmiles customers use them all.

One thing WildSmiles customers seem to have in common is a willingness to offer options for their patients.

Dr. David Sarver, a practicing orthodontist in Vestavia Hills, Ala., puts it this way, “Orthodontics is and should be fun.

“WildSmiles gives us an option that allows us to be playful but serious at the same time.” And that’s what it’s all about for WildSmiles, helping to make the experience of having braces more enjoyable for the patient.”

(Source: WildSmiles)