Dental News - It stacks, sculpts, stays put

Robin Goodman, DTA

Tue. 24 May 2011

save

ANAHEIM, CA, USA: Dental Tribune recently sat down with Shofu Dental President Brian Melonakos, Director of Marketing Lynne Calliott and Product Manager Mark Schwer to talk about the BEAUTIFIL Flow Plus, a new injectable hybrid restorative that combines hybrid-like strength and functionality, unique handling and stackability and a flowable delivery.

Robin Goodman: When did BEAUTIFIL Flow Plus launch and what has the response been to the product since then?
Lynne Calliott: We launched the product in November at the Greater New York Dental Meeting, and since that time, we’ve had an outstanding result and demand for the product. The practitioners are so impressed with the product’s handling, we’ve had them calling our customer service line to give their enthusiastic and positive feedback.

Brian Melonakos: In addition to the positive responses we’ve had about handling, we’re also hearing that clinicians are branching out significantly in terms of the indications the product is being used for, into Class I and Class II as well as the more traditional indications.

Mark Schwer: This is a material that you really have to see to appreciate. By coming by the booth to look at the extruded material and playing with it, a dentist can more fully understand the handling benefits that are difficult to put into print. In terms of handling, dentists deal with patients who move around all day, so they need a flowable, hybrid material that doesn’t move when they’re working with it. The fact the BEAUTIFIL Flow Plus stays put is a huge benefit.

You’re still offering a standard and a pedo trial kit for $99 each. How many patients can be treated with these kits?
Melonakos: One dentist put it in terms of revenue, and he calculated that with the $99 kit, one is able to bill $6,000 of restorative work. In addition, reorders have been extremely high, and all our dealers are participating to the maximum level for stocking, so we not only really appreciate their support, we see this as positive indicator of a successfully received product.

What types of support opportunities are you offering in conjunction with this product?
Calliott: We have a lot actually, such as an animation on our website as well as testimonials. We’re also supporting this with a lot of continuing education programs. For example, just on Tuesday, Shofu offered a free webinar at www.dtstudyclub.com by Dr. John Comisi. He discussed Caries Management Using S-PRG Technology. You can still receive 30-day access to the archive and view the webinar at your convenience.

To post a reply please login or register

Dental spending stays flat

NEW YORK, N.Y., USA: Dental care spending remained flat through 2012 over the prior year, in part because working-age adults are visiting dentists less ...

High fluoride levels in African groundwater put oral health at risk

DURHAM, N.C., USA: Researchers have suggested that the dental health of about 8 million people living in the Main Ethiopian Rift is jeopardized by high ...

Get out and see New York while at GNYDM

The buzz of excitement inside the Javitz Convention Center spills outside and onto the streets of one of America’s greatest cities, New York. From ...

After SmileCon, check out Orlando attractions

Orlando is home to more theme parks than any other spot on Earth, so you’ll have plenty to see and do after spending all day at SmileCon 2023.

AAE Statement: Don’t put endodontic care on hold

CHICAGO, Ill., USA: In a recent statement, the American Association of Endodontists (AAE) announced that it is strong in its stance that, amid a potential ...

Sunstar Americas gets out in front of its products

NEW YORK, N.Y., USA: Curious about what Sunstar Americas is up to in the dental sector, a number of thought leaders in dentistry — including dentists,...

Dentist says xylitol prevents caries

NEW YORK, NY, USA: Aside from regular brushing, flossing and dental check-ups, a good way to prevent caries is to chew gum sweetened with xylitol, a Florida...

Attendees at Midwinter Meeting stay on the cutting edge

CHICAGO, IL, USA: The Chicago Dental Society’s Midwinter Meeting, held each year in late February at McCormick Place West, is known for helping dental...

Entrepreneurial website says Curve Dental is ‘Best Business Idea’

Curve Dental, developers of Web-based dental software, was recognized as the best business idea for June 2010 by Discovering Startups, a website for ...

RGP Dental says, ‘You sit… we fit’ about its dental chairs and stools

NEW YORK, NY, USA: How important is the chair you’re sitting on compared to the instruments in your hand? The short answer is: very important. When ...

Education

Live webinar
Thu. 18 July 2024
8:00 PM EST (New York)