Curve Dental launches Curve GRO

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Curve Dental launches Curve GRO


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Curve Dental says Curve GRO, its next-generation patient engagement platform, is designed to streamline workflows and reduce costs, while improving the patient experience. (Photo: Curve Dental)

Wed. 13 January 2021


PROVO, Utah, USA: Curve Dental, a provider of cloud-based dental solutions, has announced the release of Curve GRO, the company’s next-generation patient engagement platform. According to the company, GRO is one of the only solutions that maintains all patient communication and patient records within a single database.

The result, Curve Dental says, is a single platform supported by one vendor to streamline workflows and reduce costs, while improving the patient experience.

Jana Macon, Curve Dental executive vice president of customer success, said, “While there are expensive bolt-on patient engagement options in the market, GRO brings significant new functionality to the industry’s most widely used cloud-based practice management solution. Our approach is striking a balance between the simplicity of a single platform and providing the most important features at a reasonable price.”

Powered by a robust campaign engine, Curve GRO automatically manages patient reminder campaigns and updates the schedule when the patient confirms, according to Curve Dental. For patients who may need to change their appointment or ask questions, GRO delivers two-way conversational texting. For patients who do not respond to the reminder campaigns, GRO can automatically create tasks in the Smart Action List, allowing the staff to collaborate in real-time to triage patient outreach. GRO is designed to deliver better service, reduce cancelations and improve staff efficiency, the company said.

A rules-based campaign engine combined with the Smart Action List is significant for dentistry because it creates automation, enforces best practices as determined by the practice administrator and delivers an auditable trail of all activity that occurs, Curve Dental said. The Smart Action List is customizable, filterable and dynamic, allowing for group collaboration so that staff can triage the list until everything is completed, the company said.

Macon added, “By automating patient communications, GRO will dramatically reduce the number of reminder phone calls staff must make, saving time and money while streamlining and simplifying many other key front office tasks. With GRO, providers will experience fewer no-shows, less cancellations, and fewer callbacks. Curve GRO inherently fuels teamwork and better organization, eliminating sticky notes, spreadsheets, and other inefficient appointment reminder processes.”

Curve customers can email to schedule their Curve GRO implementation.

About Curve Dental

Founded in 2004, Curve Dental,, provides web-based dental software and related services to dental practices within the United States and Canada. The company strives to make dental software less about computers and more about user experience. Curve’s creative thinking can be seen in the design of software that is easy to use and built only for the cloud, the company said.

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