Dental News - Crest Oral-B is committed to hygienists

Fred Michmershuizen, DTA

Fri. 1 February 2013

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BOSTON, Mass., USA: Ask anyone from Crest Oral-B what is important, and they will likely tell you it’s partnering with hygienists to help them recommend the right dental care products, like power toothbrushes, to their patients. For hygienists who might be having trouble converting some patients from manual to power brushing, Crest Oral-B has something new and exciting: The new Deep Sweep brush head.

The Deep Sweep made its retail debut during the Yankee Dental Congress.

“The great thing about the Deep Sweep brush head is that it offers a familiar brushing experience,” said Wendy Bebey, RDH, the dental hygienist relations manager for P&G Professional Oral Health, who spoke with Dental Tribune during the meeting. “When people think Oral B power toothbrushes, they typically think of the round brush head style. A lot of dental professionals really like that round, small, site-specific brush head, but a lot of consumers like the more familiar brushing experience.”

Now that the Deep Sweep brush head is available, it is going to make that transition from a manual toothbrush to a power toothbrush much easier, Bebey said.

“We have been getting a lot of really great feedback from the dental professional community that they love this new brush head because it really meets the need of that specific patient who has been reluctant to change from manual to power,” she said.

Celebrating hygienists

This year, Crest Oral-B is following up on its popular Pros in the Profession campaign, which recognized a number of outstanding hygienists, with a celebration of all hygienists from across the nation.

“Because 2013 is the 100-year anniversary of the profession, we are having a yearlong celebration for all hygienists,” Bebey said.

The festivities include a sweepstakes, a 100-year anniversary logo, promotions for hygienists on Facebook, resources on the dentalcare.com website, consumer and trade advertising, and continued booth presence at all the major dental events.

“We really like to think of the brand history of Crest and Oral B as helping hygienists throughout their careers, and offering great product solutions to meet the needs of everybody,” Bebey said.

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