Dental News - Colgate introduces a new sensitivity solution

Fred Michmershuizen, DTA

Fri. 23 October 2009

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HONOLULU, HI, USA: Many companies introduced new products at the American Dental Association’s 150th Annual Session, held here recently. Among them was Colgate-Palmolive, which introduced a new in-office product for patients with dentin hypersensitivity — Colgate Sensitive Pro-Relief desensitizing paste with Pro-Argin technology.

Dentin hypersensitivity is a highly prevalent condition, affecting up to 57 per cent of people worldwide, according to a press release from Colgate-Palmolive. Cold air, a hot drink or a sweet dessert can trigger acute sensitivity pain. Likewise, the touch of a dental instrument can make routine dental visits very uncomfortable. This discomfort may lead sensitivity sufferers to avoid regular checkups — neglect that can result in a progression of oral care problems.

“Correct diagnosis and effective treatment are critical to relieving this condition, which can seriously impact a patient’s quality of life,” said Dr Mark S. Wolff, chair of the Department of Cariology and Comprehensive Care, associate dean for pre-doctoral clinical education, New York University College of Dentistry, in the release. “There is still a need for fast, lasting relief in the dental office. This Pro-Argin technology will make dentin hypersensitivity a patient complaint that can be easily addressed and managed as part of an overall treatment plan.”

Colgate’s exclusive Pro-Argin technology is comprised of an amino acid, arginine, and an insoluble calcium compound, calcium carbonate, to seal open dentin tubules and help block stimuli of pain receptors within teeth. Latest research suggests that the Pro-Argin technology binds to the negatively charged dentin surface and helps attract a calcium-rich layer into the dentin tubules to effectively plug and seal them. The Pro-Argin technology triggers occlusion of the dentin tubules, an occlusion that remains intact even after exposure to acids, helping to block pain-producing stimuli.

“Our Pro-Argin technology not only reinforces Colgate’s commitment to R&D but revolutionizes the way dentin hypersensitivity will be treated,” said Dr William DeVizio, vice president of global technology at Colgate-Palmolive. “As a trusted partner of the profession, Colgate will continue to deliver solutions to serious oral conditions, helping to improve the oral health and well-being of patients worldwide.”

New Colgate Sensitive Pro-Relief desensitizing paste with Pro-Argin technology will offer patients comfort and convenience without compromising treatment efficacy. Colgate Sensitive Pro-Relief desensitizing paste is clinically proven to provide instant sensitivity relief that lasts for four weeks after a single application by a dental professional, according to Colgate-Palmolive.

It can be used before or after dental procedures, such as prophylaxis and scaling. When applied prior to a professional dental cleaning, this desensitizing paste will provide a significant reduction in dentin hypersensitivity measured immediately following the dental cleaning as compared to a control prophylaxis paste, according to Colgate-Palmolive.

The ADA meeting was held 30 September through 3 October.

Colgate, Sensitive Pro-Relief and Pro-Argin are trademarks of Colgate-Palmolive.

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