NEW YORK, N.Y., USA: One of the most popular giveaways during the Greater New York Dental Meeting in recent years has been the bone augmentation sample available from J. Morita USA. The company’s Foundation collagen-based bone filling augmentation material, introduced in the U.S. five years ago, has quickly become one of the most sought after on the market.
During this year’s meeting, those who listened to a quick overview about the material’s benefits in the company’s booth, could also walk away with a small but powerful Bluetooth speaker — another highly popular giveaway. And while the speaker is really cool, it’s details about Foundation that the folks in the J. Morita booth would really like you to listen to.
“There is no other product on the market that grows bone this quickly,” said Walid Wardaki, vice president merchandise sales with J. Morita USA, after affirming one of the material’s most appealing qualities: Clinical studies have repeatedly documented the material’s ability to quickly stimulate new bone growth, enabling implants to be placed as early as eight weeks after an extraction.
But it’s not just the material’s speed that has converted so many users from their prior materials of choice.
“It’s far less labor-intensive,” Wardaki said. “There is no mixing and no need to place a membrane, which alone can cost $100.” Wardaki said that means the cost of a Foundation plug is less than the cost of a typical membrane alone — and far lower in cost than human bone and other augmentation materials.
The material was developed by J. Morita researchers in Japan 12 years ago, initially in sheet form to help burn victims. The material was so successful, though, it prompted researchers to investigate how it would perform in dentistry to stimulate bone growth. The results were immediately impressive, and the product quickly claimed 95 percent of the Japanese dental bone-augmentation market.
“The secret behind it, or what makes it so unique,” Wardaki said, “is that the researchers learned that (in the manufacturing), if you heat 100-percent bovine collagen, it will perform much more effectively.” The surrounding cells and capillaries infiltrate into the material much more quickly.
If you were unable to visit the booth to learn more — and get your free Bluetooth speaker — you can request a sample plug of Foundation (in an individual sterilized packet and container) via the J. Morita website, www.morita.com/usa. The material comes in two sizes of plugs, or “bullets,” small and medium. It is sold in three packaging choices: 10 small, five medium or a mix of three small and three medium.
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