Dental News - AACD launches ‘Your Smile Becomes You’ website

Dental Tribune USA

Mon. 19 May 2014

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NEW YORK, N.Y., USA: The American Academy of Cosmetic Dentistry (AACD), the world’s largest non-profit membership association dedicated to the art and science of cosmetic dentistry, has launched a new consumer website, www.YourSmileBecomesYou.com. With the launch of this site, AACD is embarking on a new campaign aimed to help educate consumers about cosmetic dentistry, encourage them in their pursuit to improve their smiles, and to raise awareness of the importance of seeking out an AACD accredited or member dentist for treatment.

“There are currently many different cosmetic dentistry treatment options for patients, and this website enables the consumer to learn more about these procedures through a less intimidating, more consumer-friendly fun way,” said Dr. Jack Ringer, DDS, AAACD; AACD president 2013-2014. “We hope that the ‘Your Smile Becomes You’ website provides consumers with foundational information that will help them to have more informed conversations about their oral health with the right cosmetic dentist in their area.”

The website educates consumers on the types of cosmetic dental procedures that can improve their smiles. The website’s content includes:

What Does Your Smile Say About You? – A personalized smile analysis tool that uses Facebook to determine what your smile says about your personality.
A Share Your Smile gallery – A photo gallery where users can upload their smile personality and view the personalities of other users that have also used the analyzer.
“Your Smile IQ” Quiz – A step-by-step quiz to help consumers determine the procedures that could improve their smiles.
Explore Cosmetic Procedures – An educational section with consumer-friendly videos showcasing cosmetic dentistry procedures available to patients, such as bonding, veneers and whitening.

The website also features a “Find a Cosmetic Dentist” locator that enables the user to quickly find an AACD accredited dnetist or an AACD member dentist practicing near them. “A recent study conducted by Kelton Research (confirms) the importance the public places on an attractive smile. More consumers are willing to pay to fix their teeth than to pay for weight loss,” said Barb Kachelski, AACD executive director. “Knowing this, we built the ‘Your Smile Becomes You’ website to help consumers understand steps they can take to improve their smiles and to showcase the clinical excellence of our AACD member dentists.”

(Source: Digident and AACD)

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