Dental News - AACD launches ‘Your Smile Becomes You’ website

Dental Tribune USA

Mon. 19 May 2014

save

NEW YORK, N.Y., USA: The American Academy of Cosmetic Dentistry (AACD), the world’s largest non-profit membership association dedicated to the art and science of cosmetic dentistry, has launched a new consumer website, www.YourSmileBecomesYou.com. With the launch of this site, AACD is embarking on a new campaign aimed to help educate consumers about cosmetic dentistry, encourage them in their pursuit to improve their smiles, and to raise awareness of the importance of seeking out an AACD accredited or member dentist for treatment.

“There are currently many different cosmetic dentistry treatment options for patients, and this website enables the consumer to learn more about these procedures through a less intimidating, more consumer-friendly fun way,” said Dr. Jack Ringer, DDS, AAACD; AACD president 2013-2014. “We hope that the ‘Your Smile Becomes You’ website provides consumers with foundational information that will help them to have more informed conversations about their oral health with the right cosmetic dentist in their area.”

The website educates consumers on the types of cosmetic dental procedures that can improve their smiles. The website’s content includes:

What Does Your Smile Say About You? – A personalized smile analysis tool that uses Facebook to determine what your smile says about your personality.
A Share Your Smile gallery – A photo gallery where users can upload their smile personality and view the personalities of other users that have also used the analyzer.
“Your Smile IQ” Quiz – A step-by-step quiz to help consumers determine the procedures that could improve their smiles.
Explore Cosmetic Procedures – An educational section with consumer-friendly videos showcasing cosmetic dentistry procedures available to patients, such as bonding, veneers and whitening.

The website also features a “Find a Cosmetic Dentist” locator that enables the user to quickly find an AACD accredited dnetist or an AACD member dentist practicing near them. “A recent study conducted by Kelton Research (confirms) the importance the public places on an attractive smile. More consumers are willing to pay to fix their teeth than to pay for weight loss,” said Barb Kachelski, AACD executive director. “Knowing this, we built the ‘Your Smile Becomes You’ website to help consumers understand steps they can take to improve their smiles and to showcase the clinical excellence of our AACD member dentists.”

(Source: Digident and AACD)

To post a reply please login or register

Your website might be costing you new patients; fix it before 2025 leaves you behind

The clock is ticking. In 2025, your website is your front desk, your waiting room and your first impression. If your site is more than four years old — ...

Dental marketing in 2013: Your website is your smile

In a recent survey conducted by www.match.com, more than 5,000 American single adults, both male and female, were asked how they judge members of the ...

Dental entrepreneurs: Should you start your own DSO?

For decades, dentists around the world have profited from high demand for dental clinics by selling to a dental support organisation (DSO), entering ...

Destination DM, and where your practice is taking you

There are two types of consistency: action and motivation. Consistency in action is just what it sounds like. Do the same thing every time, no matter what ...

How well do you know your practice’s business fundamentals?

Pop quiz: Do you know — right now — the biggest pulse points affecting your business in 2014? If your answer is “Sure, I can figure that ...

Argen Refining helps you find the hidden profits in your practice

In an effort to continually bring more value to your dental practices, the Argen Corporation and Henry Schein have partnered together, combining the ...

AAE launches new website

CHICAGO: The American Association of Endodontists (AAE) has developed and launched a new website that offers more content and easier navigation for dental ...

Is the ‘silo effect’ putting you and your practice out to pasture?

Ann does her job, Caroline does hers, Danita always seems to be busy doing hers. Everyone is working independently. So, what’s the problem? It’s...

Two new products to make you smile

Beutlich Pharmaceuticals has added to its family of HurriCaine products.

3 reasons your website should be optimized for mobile users

As of January 2014, 58 percent of adults Americans owned a smartphone.[1] With the continued advancements in cellular networks and expanded device ...

Education

On-demand
webinar

Reaching new levels in bone augmentation using Sculptoss^® Individulized ceramic membrane and GTO^®

Dr. Jonas Anderud Department of Oral and Maxillofacial Surgery, Halmstad, Sweden – Department of Biomaterials, Gothenburg University, Sweden

Dr. Johan Malmström Department of Oral and Maxillofacial Surgery, Halmstad, Sweden – Department of Biomaterials, Gothenburg University, Sweden – Brånemark Clinic Gothenburg, Sweden, Dr. Jonas Anderud Department of Oral and Maxillofacial Surgery, Halmstad, Sweden – Department of Biomaterials, Gothenburg University, Sweden

Watch recording

1CE

Live webinar
Tue. 21 October 2025
7:00 PM EST (New York)