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xpAPce and XPsquared launched

Fifteen leading experts serve as academic advisors monitoring content and time lines of the xpAPce and XPsquared courses delivered online by world-class scholars. (DTI/Photo xpAPce and XPsquared)

Wed. 19 September 2012

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Dentistry is mired in a perfect storm that challenges the profession from all sides: weak economies in the Unites States and worldwide, dental trade show attendance declining every year, and dentists reluctant to close their offices or give up personal time (away from their friends and families) in order to take continuing education courses or spend time at trade shows like they did in the past.

On the vendor side, there are more than 150 trade shows in the Unites States alone that tax vendor resources. While some meetings and shows are as strong as ever, many are in the decline. And when attendance drops at meetings, it is more difficult for vendors to realize a good ROI (return on investment). As a profession, we have come to expect vendor visibility (and often high visibility!) at most major events. We ask vendors to support lunches and cocktail hours, supply tote bags and more, to the point that it is assumed they will always meet our needs. But are we meeting theirs? The way all of us learn and do business has changed forever.

Enter xpAPce and XPsquared. Formed by two dentists, Drs. Alan A. Winter and Frank Murphy (who combined have more than 75 years in education and clinical practice), xpAPce and XPsquared address the challenges facing both the dental profession and the vendors who supply that serve that profession.

How? Let’s take xpAPce. Awkward as it appears, it is not a word to be spoken but an acronym for "eXPert APproved Continuing Education." Focus on “eXPert.” We have assembled 15 leading experts to serve as academic advisors who monitor the content and timeliness of our courses given by our world class scholars. Our courses are unique! They are designed to be practical and informative, to remind us of those special steps that make us better clinicians. They are procedural specific. They disassemble techniques and therapies and then put them back together better than before. They are building blocks to larger courses we call “modules.” Modules are complimentary courses linked together that enhance the learning experience, or they may be a longer course by one scholar who provides greater insight into a specific topic or technique. All courses and modules have one thing in common: They provide the tools that utilize current thinking and practices that enhance patient outcomes.

Our thinking: If we have one XP company, why not two? That’s how XPsquared was named; it is the name of our online dental community. What is a dental community? XPsquared is much like a giant box store: It houses the day-to-day workings of our profession under one Internet “roof.” It is a place where vendors display their products in booths just as they do at brick-and-mortar trade shows. There are plasma screens for videos, PDFs, training films, FAQs, company descriptions, contact information for sales reps, chat rooms at every booth in real time that are linked to the vendors’ websites so vendors can take orders, arrange for in-person demonstrations and more. Cost effective, efficient, far-reaching, the XPsquared community members can hold study clubs, host conferences, blog with colleagues in the Networking Café, read the latest journals or discover where the next meeting will be in the Resource Center. Use your personal briefcase to collect contacts, training manuals, white papers and more.

Together, xpAPce and XPsquared form a unique tandem that brings 21st century dentistry to dental professionals and vendors around the world. The future is now! You can register (without charge) to join the XPsquared community today.

(Sources: xpAPce and XPsquared)

 

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