Dental News - Winning slogan educates Americans about the dangers of spit tobacco

Dental Tribune USA

Mon. 21 September 2015

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CHICAGO, Ill., USA: Brexton Clubb, 12 years old, from Peoria, Ariz., was the winner of Oral Health America’s 14th Annual NSTEP (National Spit Tobacco Education Project) Slogan Contest. Brexton’s winning slogan — “Run bases, catch balls. Chew tobacco and risk it all!” — was featured during the 10-day Little League Baseball World Series in Williamsport, Pa., educating players and families about the dangers of spit tobacco.

Teaming up with Little League Baseball and Softball, the annual contest calls on players ages 8-14 to create a compelling ten-word phrase describing the dangers of spit tobacco for a chance to win a trip to the Little League Baseball World Series and a cash prize.

“We’re a huge baseball family, and Brexton plays baseball year-round,” said Brexton’s father, Robert Clubb. “We watch the Little League World Series every year, so we’re very excited to be able to go.”

“I decided to enter the contest because most of my friends were doing it and just started thinking about the basics of baseball and mixing tobacco into that,” said Brexton, who typically plays third base for his team. “When they told me I won, I couldn’t believe it. I was so surprised and happy and jumping up and down.”

In addition to its long history with baseball, spit tobacco disproportionately impacts young people, with 46 percent of new users starting before the age of 18. With direct ties to cancer, tooth loss and tooth decay, it is more important than ever that young Americans understand that smokeless isn’t harmless.

“For more than 20 years OHA has educated Americans through NSTEP about the dangers of spit tobacco,” said OHA President and CEO Beth Truett. “We are honored to continue our partnership with Little League to prevent young people from starting to use spit tobacco and thank Brexton for his role in helping us reach thousands of families with this important message.”

For winning the contest, Brexton received an all-expense paid trip to the Little League World Series, where he threw out the first pitch during a game. In addition, OHA donated $500 to Brexton’s local Little League organization.

(Source: Oral Health America)

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