Dental News - Taking imaging to a new art

Dental Tribune USA

Tue. 23 October 2012

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SAN FRANCISCO, Calif., USA: Where better to find the latest in imaging than in a place known for the most distinct imagery in the world? That’s exactly where DEXIS was during the recent ADA meeting. The company launched the all-new DEXIS Imaging Suite at the San Francisco Museum of Modern Art (SFMOMA) that houses the West Coast's finest selection of modern and contemporary art.

This red-carpet event was a true cause for celebration: DEXIS is now in its 15th year of imaging success, and the company shared the spotlight with its exclusive distributor, Henry Schein Dental, now commemorating its 80th year.

Guests gathered in the Schwab Room for a short welcome reception. Then, attendees moved to the Phyllis Wattis Theater, where they sat back, relaxed and applauded the companies’ achievements with congratulations from company leaders.

Stanley Bergman, general manager and CEO for Henry Schein, shared his appreciation for the Schein team and talked about what’s in store for the future of the company. The president of DEXIS, Matthew Reintjes, reflected on seven years of partnership between DEXIS and Henry Schein and presented on the core values that empower the company to deliver innovative products to the dental community.

Carsten Franke, senior director of marketing for DEXIS, who has been with company since its inception, spoke about the many successes of Team DEXIS, including those with Team Schein. Next, John Steck, director of product management for DEXIS, unveiled the exciting new features of DEXIS Imaging Suite. Of special interest was the DEXcosmetic module, where clinicians can plan, simulate and present realistic cosmetic procedures and tooth whitening treatments in just minutes using powerful blending, matching and sculpting tools. And just when everyone thought the presentation was over, another surprise was unveiled — the exciting new iPad app, DEXIS go.

When the guests returned to the Schwab Room, glowing kiosks showcased iPads loaded with the exciting new app. With this addition to the DEXIS imaging portfolio, clinicians will be able to access images from anywhere in their practice. The tablet functions are simple and familiar, such as swiping to go to the next image, “pinch-to-zoom” enlargement; ClearVu image enhancement is also part of the application. The guests enthusiastically seized the opportunity for this hands-on experience — it was truly the icing on the cake!

“We’re extremely excited about this event and happy to celebrate 15 years of revolutionizing dental imaging. The turn out tonight is extraordinary. We’re looking forward to the next 15 years of continued innovation and development for our loyal customers,” said DEXIS Vice President of Sales Bryce Servine.

(Source: DEXIS)

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