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Making a ‘perfect product’ even better

Jeff Hales of DEXIS holds the new Platinum Sensor. (DTA/Photo Robin Goodman)
Robin Goodman, DTA

Robin Goodman, DTA

Thu. 17 September 2009

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In an interview with Dental Tribune conducted during the recent CDA Presents the Art and Science of Dentistry meeting in San Francisco, DEXIS Sales Regional Manager Jeff Hales discussed the new Platinum Sensor.

What’s new with DEXIS these days?
DEXIS is a very unique product, and what I mean by that is that DEXIS had the best product on the market — we’ve had more users, more happy owners than any other company on the market, and DEXIS had the most awarded digital X-ray system — but the company didn’t sit still with it.

It went ahead and took, in my opinion, a perfect product, and made it better. It improved upon some of the things that have always made DEXIS a wonderful product.

For example, there’s no dead space on the sensor, it’s 100 percent active and the corners are rounded, which gives you the ability to do a full mouth series in less than five minutes with a single sensor. Also, the way the cord is designed is unique.

There are several patents on the sensor, which make it easier, more ergonomic to fit in the patient’s mouth, so you get all of your images digital.

In addition, there is a direct USB. DEXIS took all the components and electronics out of the USB box and integrated it into the sensor. So there’s no additional USB box with this system, making it easier and more portable to move from operatory to operatory.

With that said, there is image quality. Image quality with the DEXIS classic sensor was fantastic, yet with the new Platinum Sensor it’s even improved.

There are more than 16,000 shades of gray. It gives you the ability to see things that most sensors cannot pick up. And in fact, it’s even better than film. It’s very rare to have a sensor that not only is as good as film, but actually better.

If you were to summarize the high points that you think would stand out for a practitioner, what would you say?
First, it’s patient comfort: the ability to get any shot whether you are dealing with children or adults. Second, it’s ease of use of the software: it’s easier to use than anything
out there. Third, it’s the image quality.

Those are primarily the three biggest things that DEXIS does.

In fact, we’ve done shootouts with other companies out there, doing a side-by-side comparison, and I just did one last week. I was in Salt Lake City with a very analytical dentist I’ve worked with for about six months who has been doing a lot of research and wanted to have everything under the sun.

He finally decided the best way for him to do it was to have everybody come into his office, so the three top players in digital X-ray were there.
 

We were there, and two of our competitors were there. And, I have to say, it was not even a close contest, and the dentist bought from DEXIS.

 

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