Dental Tribune USA
Bill Gerety has been named vice president of marketing & customer experience, a new position at Solmetex. (Photo: Solmetex)

Solmetex names Bill Gerety vice president of marketing & customer experience

By Dental Tribune USA
May 30, 2019

NORTHBOROUGH, Mass., USA: Solmetex, a global provider of amalgam separation technology and dental waste management solutions, has announced that Bill Gerety was recently named vice president of marketing & customer experience, a new position at Solmetex, reporting directly to President Kevin Danahy.

Gerety, who most recently served as vice president of marketing at Sirtex Medical Limited, brings more than 20 years of senior management experience in marketing and sales in the life sciences, consumer packaged goods and financial service industries.

“Bill has demonstrated excellence in his career in leading strategic marketing initiatives, establishing dominance in company/product branding and being a cutting-edge dynamic leader,” said Danahy, in a press release announcing the appointment. “I am confident that he will demonstrate greatness that will impact our partners, dealers and customers. We are lucky to have Bill join our leadership team.”

Gerety will be instrumental in developing the overall strategy for Solmetex, across marketing and customer experience/service initiatives, the company said. Gerety will be responsible for creating and executing innovative marketing strategies, as well as overseeing an exceptional customer service team which will be essential in transitioning a rapidly growing company to the next level while maintaining the company’s 25 years of ongoing industry excellence.

“I am excited to join the world-class team at Solmetex,” Gerety said. “The leadership and talent at Solmetex, history of innovative technology and commitment to its customers provide a solid foundation for our future growth and success. I look forward to working with all the teams at Solmetex, as well as the customer-partners we serve, as we continue to develop and market novel solutions.”

Solmetex has been the industry leader in the manufacturing of amalgam separators for over 25 years within the dental industry, with a primary focus on keeping dental practices compliant with the ever-changing regulatory environment, the company said. The Hg5 series of amalgam separators are ISO 11143 certified, accompanied with a simple recycling and compliance program that meets all EPA dental regulation requirements on the handling and disposing of amalgam waste within the dental practice.

More information is available from the company by clicking here.

(Source: Solmetex)

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