Dental News - Sesame Communications helps AAO expand ‘My Life. My Smile.’ brand

Dental Tribune USA

Mon. 28 April 2014

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NEW YORK, N.Y., USA: Sesame Communications, a provider of cloud-based solutions to help orthodontists accelerate new patient acquisition and build patient loyalty, announced recently that it has collaborated with the American Association of Orthodontists to be the first provider of “My Life. My Smile.” online content to promote distinct and valuable services provided by orthodontists to consumers.

This new package is reserved exclusively for AAO members with a premium Sesame-designed website.

“The ‘My Life. My Smile.’ campaign was created to educate patients on the reasons orthodontists are uniquely qualified specialists certified to diagnose, prevent and treat dental and facial irregularities to correctly align teeth and jaws,” said Dr. Hugh Phillis, trustee for the AAO. “Given its ongoing commitment and proven track record in helping orthodontists successfully market their practices online, Sesame Communications was the ideal partner to expand distribution and help AAO members use this information to drive more case starts.”

“We are honored that the AAO recognized Sesame as a partner in helping its members promote the value of using certified orthodontists for specialized care,” said Diana P. Friedman, president and CEO of Sesame Communications. “The outstanding web content and video from the AAO creates a powerful online medium for orthodontists to demonstrate their unique value and motivate prospective patients to choose their practice.”

(Source: Sesame Communications)

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