Reputation management facts for today’s dentist

“These days, a Google review can shape your business far more than a Google Ad.” – Forbes

“61 percent of customers read online reviews before making a purchase decision, according to recent surveys. After all, reviews provide a first stop for any potential customer to understand a product from a consumer point of view, delivering honest and impartial insight from peers.” – Entrepreneur

“Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much as they did a decade ago. We believe that many companies need to dramatically shift their marketing strategies to account for the rising power exerted on future customers by the opinions of existing customers.” – Harvard Business Review

Without question, every practice owner and office manager will tell you that referrals are the backbone of their success. In fact, word of mouth – good or bad – can be the difference between prosperity and continual struggle.

In today’s world, word of mouth is now represented by online reviews and social sharing. Some experts have referred to the blending of the two as “word of mouse.” But did you know that even with all this overwhelming information, and with online reviews generating some practices hundreds of thousands of dollars in extra annual revenue — some practices are slow to take advantage of these undeniable facts? In fact, Fox Business stated: “90 percent of consumers are influenced by positive online reviews — but only half of small business owners believe these reviews are important. Nearly 25 percent say online reviews are unimportant.”

The solution for any practice is to become proactive in controlling its online reputation. It’s the difference between getting new patients or not.

The team at Planet Success created Reputation Express specifically to meet this challenge and put the control in the practice’s hands. Its purpose is simple: Drive in more patients by making your practice the obvious choice.

Planet Success wants you to be found, to be chosen and to be recommended more than you are now. The system was developed from a combined history of more than 50 years in marketing and consulting, working with practices from all over the United States.

For more information on how to make your practice the obvious choice you can visit Reputation Express online at www.reputationexpresspro.com.

(Source: Planet Success)

This article was published in Dental Tribune U.S. Edition, Vol. 10, No. 3, March 2015 issue. A complete list of references is available from the publisher.