Dental News - Patterson Dental and Kids World team up to make brushing fun for kids

Fred Michmershuizen, DTA

Mon. 19 April 2010

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NEW YORK, USA: How much fun is it for kids to brush their teeth? If Patterson Dental has its way, the answer will be lots and lots more fun—thanks to a new line of products, called My First Toothbrush.

Patterson Dental recently signed an agreement with Kids World Productions as the exclusive distributor of the My First Toothbrush line. These offerings are designed to be fun and educational. The products include toothbrushes, stickers—and a book, called My First Toothbrush: Quacky and Jackie Learn to Brush, to help kids and parents understand the importance of dental hygiene.

“In building a program with the irresistible, entertaining influence of the Quacky and Jackie characters associated with this product line, dental staffs have another tool for developing rapport with young patients and building a strong foundation for lasting relationships,” said Patterson Office Supplies Marketing Manager Kim McQueen. “These unique characters make taking care of teeth fun and easy for kids and encourage proper life-long dental care.”

Kids World Productions President Dr Don M. Newman emphasized that with the prevalence of childhood cavities and the effects on overall health, it is vital that dental health professionals and parents take action.

“It is well-documented that primary tooth decay increases the occurrence of decay in the secondary teeth,” Dr Newman said. “Prevention is the best way to stop tooth decay.”

“We’re excited about this new partnership with Kids World Productions and Dr Newman,” McQueen said. “The Quacky and Jackie characters can be utilized in so many teaching scenarios.”

According to McQueen, plans are already under way for Patterson to expand the presence and message of these engaging characters to additional products.

“At Patterson, we are always looking for fresh ideas and products to help our customers educate and build relationships with patients,” McQueen said. “This exclusive agreement enables dental practices to benefit from an effective, educational tool that no other dental supplier offers.”

More information is available from Patterson Dental.

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