New brush head helps you ‘get hold of oral health’

Levine is involved in a campaign with Oral-B and Dr. Mehmet Oz to challenge America to “get hold of their oral health,” as Levin phrased it. The dynamic duo wants to educate people at how important it is to have a healthy mouth.

“It’s about the tools that are available today so that people can have healthy mouths in the easiest way possible,” Levine explained. “We all talk about getting fit and eating properly, but there is a little bit of a disconnect between how healthy we are in our bodies and how healthy we are in our mouths because people erroneously think there is a wall of separation. Yet as we know, it’s actually quite connected; there is a partnership between oral health and overall health.”

As a result, Oz and Levine are challenging America to have a healthy mouth and place a special focus on the underserved population, which is where P&G enters the picture by supporting Levine’s foundation, Glo Good.

Glo Good is all about oral health initiatives in underserved populations. Levine has traveled to Rwanda and East Africa to set up clinics to improve the oral health of these communities. Now the Glo Good group is looking to do things with P&G to help improve the underserved population in the United States, which numbers about 47 million. Thus, the U.S.-wide campaign seeks to challenge Americans to become educated about the importance of oral health, but it also seeks to give back to the community.

Dr. Veronica Sanchez, the global scientific communications manager for Crest and Oral-B, shared that Oral-B is donating $75,000 to Glo Good’s efforts. “We are honored to be working with Dr. Levine,” Sanchez said, “and I am fond of how he puts it when he says: ‘You are what you eat, so if you are sick, it means you are not taking care of your mouth.’ ”

In order to help populations around the globe with this goal, Sanchez shared the other big news of the day, the release of the new Oral-B Deep Sweep brush head. Designed as the result of consumer feedback, the new brush head has all the things consumers like about a manual toothbrush, but offers the supreme cleaning power only an electric toothbrush can offer.

The brush head combines stationary and sweeping bristles, which provides two levels of clean: one that sweeps away plaque on the surface and another that reaches deeply between teeth. Indicator bristles at the power tip remind patients to replace the brush head once the bristles have faded halfway or every three months.

In addition, the head’s familiar shape, like that of a manual toothbrush, eases the switch from a manual to a power toothbrush. The new Deep Sweep brush head is compatible with all Oral-B Professional Series power toothbrush handles.

In keeping with the fact that October is Dental Hygiene Month, Crest and Oral-B are launching a year-long program to celebrate one of the dental profession’s important milestones: the 100-year anniversary of the dental hygiene profession. As an extension of the Pros in the Profession program, Crest and Oral-B are going one step further throughout the year by showing gratitude at dental conventions, within dental media and through Facebook promotions.