Dental News - Komet celebrates 90th year and a new logo

Robin Goodman, DTA

Tue. 23 October 2012

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SAN FRANCISCO, Calif., USA: Komet Corp. hosted a breakfast at the San Francisco W Hotel during the recent ADA meeting in order to reveal the company’s new logo and corporate identity. As a well-known manufacturer of dental rotary instruments, Komet is also celebrating its 90th year in business. Komet CEO Klaus Rübesamen traveled from the company’s headquarters in Lemgo, Germany, to share the news as well as some interesting facts about Komet’s long history.

Established in 1923 in Düsseldorf, Germany, the burs were originally sold door-to-door by bicycle. In 1943, the company relocated to Lemgo, Germany, where all production and international distribution of its instruments resides today within a 355,000-square-foot facility. Komet, which numbers 1,200 employees worldwide and is represented in more than 100 countries, actually extends beyond the dental sector with Komet Medical, Komet Jewellery and Komet Custom Made (industrial instruments).

The redesigned logo uses the same font style of the original black-and-white logo from 1923, yet it incorporates the blue that was added in 1965 and the spiral added in the late 1980s. The logo reflects the qualities that users of the company’s products associate with the Komet name — high quality, precision, reliability, tradition and innovation. As a brand favored by more young dentists, Komet has the greatest proportion of use by younger dentists among all the directly sold burs available in the market, according to the company.

Komet USA Chief Operations Officer Warren White also attended the breakfast and shared a few words.

“I want to thank all the people at Komet worldwide who have supported the U.S. operations,” White said. “In addition, a special thanks to Mrs. Niehus and her daughters for allowing the U.S. operation to be successful with their financial support. Since Komet’s entry into the U.S. market in 2007, U.S. dentists have seen the importance of direct selling and exemplary customer service Komet offers.”

Komet recently launched some new products in Germany that will make their way stateside next summer.

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