Dental News - Henry Schein unifies its ortho portfolio under Henry Schein Orthodontics umbrella

Dental Tribune USA

Tue. 18 March 2014

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NEW YORK, N.Y., USA: Henry Schein’s presence in the orthodontic market has expanded over the past several years, starting with the acquisition of Ortho Organizers in 2008, ClassOne in 2009 and Ortho Technology in 2012. Now, the company is placing Henry Schein’s orthodontic-focused operations under the Henry Schein Orthodontics umbrella.

The move will enhance the business prospects for Henry Schein and enable it to serve the orthodontic professional with a wider array of product offerings and practice solutions, including forward-thinking educational offerings, according to the company.

“It is with great pride that we take on the name of Henry Schein, which is a highly credible and respected brand in the U.S.,” said Russell Bonafede, president, Henry Schein Orthodontics. “This unification of the orthodontic portfolio will allow us to leverage many synergies and equities amongst the brands for the benefit of the orthodontic community.”

The collection of orthodontic brands now under the Henry Schein Orthodontics umbrella includes Ortho Organizers, Masel, ClassOne and Ortho Technology.

(Source: Henry Schein Orthodontics)

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