Dental News - Digital Clinic brings social responsibility to dental digital signage

Dental Tribune USA

Tue. 31 July 2012

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Digital Clinic has teamed up with TeamSmile to highlight the dental needs of underprivileged children to waiting rooms across the country. Dental offices that choose to support TeamSmile (or another charity of their choice) can have pertinent and compelling charitable information displayed to their patients digitally while they wait.

In the case of TeamSmile, doctors that participate in the charity also have special content made available to them to let their patients know of their participation.

“I believe it’s the right thing to do,” says Dr. Bill Busch when talking about promoting charitable activities to his patients, “and it’s a great conversation starter for patients,” Busch, along with Jason Krause, vice president of business development with Digital Clinic, are no strangers to social responsibility. Busch and Krause co-founded TeamSmile in 2006 after hearing a story about a young child who died due to complications from the lack of basic dental care. To date, they have helped over 10,000 children receive free dental care through donated time and materials.

Digital Clinic, as an organization, is also committed to social responsibility. In addition to giving charities a face in the waiting room with their dental digital signage solution they also support TeamSmile through financial and volunteer donations. In this past week, TeamSmile was in Digital Clinic’s backyard when the Minnesota Twins baseball organization hosted the most recent TeamSmile event. Digital Clinic was on hand to help out and once again saw firsthand the positive effects of social responsibility.

“This program helps a company do well by doing good,” said Krause. “It lets a company be a part of community change, and after you experience an event in real life I most certainly think you will be changed as well.”

Digital Clinic serves dental practitioners with strategic digital signage systems across North America. The company is a Strategic Business Unit of WAND, the leader in quick service restaurant digital signage solutions. Digital Clinic is available through Henry Schein Dental.

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