Dental Tribune USA

Convergent Dental names Wayne Craig national vice president of sales

By Dental Tribune USA
November 20, 2019

NEEDHAM, Mass., USA: Wayne Craig has been named national vice president of sales at Convergent Dental, developer of Solea, the 9.3 µm CO2 all-tissue dental laser. In a press release announcing the appointment, Convergent Dental described Craig as “a powerhouse in the medical device sales category.”

Before joining Convergent, Craig was vice president of North American sales at Align Technology (Invisalign), and he also held numerous other sales, marketing and commercial operations roles at companies such as Intuitive Surgical, Johnson & Johnson and Stryker Surgical.

“Convergent Dental is a dynamic company comprised of a highly dedicated team of people,” Craig said. “After meeting Michael Cataldo, I knew the partnership would be a perfect fit. Michael is a high-integrity guy with a lot of energy, who thinks differently.” He continued, “But beyond the people and culture is Solea. I instantly loved the technology and remember thinking, ‘this laser is going to reinvent dentistry.’ And I want to be on the forefront of that revolution.”

According to. Craig’s personal philosophy, the foundation of successful sales is the combination of a product that helps customers achieve their goals and sales people who guide them to great conclusions through active listening. “Solea’s ability to enrich patient experiences, improve office efficiencies, enhance clinical outcomes, and increase new patient flow is absolutely unique,” said the industry veteran. “By seeking first to understand each dentist’s individual ambitions, the sales team can help them leverage Solea’s many unique benefits to meet their goals.”

“Solea is a progressive technology that demands a forward-thinking sales approach implemented by a skilled and ethical sales team,” Cataldo, CEO of Convergent Dental. “We are proud of what the team has accomplished so far and know the addition of Wayne as national VP of sales will provide the leadership needed to take Solea and Convergent Dental to the next level.”

More information about Solea is available at convergentdental.com or by calling (844) GOSOLEA.

(Source: Convergent Dental)

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