Dental News - 3 make-or-break reasons for going mobile

Dental Tribune USA

Mon. 8 December 2014

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Did you know that 60 percent of social-media users are on mobile devices? What happens when one of them tries to contact you, but your site is unusable on his or her device? Here are three specific reasons you should adopt a mobile format to grow your practice.

1. Patient interaction

Imagine being able to connect to your patients effectively and immediately. On a mobile platform, patients can reach out to your practice anytime and anywhere. For instance, there would be no delay in appointment booking.

Wherever your patients are, they can schedule a checkup on your mobile site as soon as they think of it.

2. Patient acquisition

By utilizing mobile, you open up your practice to the 1.75 billion individuals in the world who own smartphones. Every day that number is growing. In January 2014, mobile Internet traffic outweighed personal computer traffic for the first time ever. In fact, 55 percent of Internet activity in the United States came from mobile devices during that month.

3. Patient satisfaction

For a patient, there’s nothing more frustrating than a cumbersome page. It’s the digital age, and if your mobile site is not easily accessible, your competitors’ sites will be, and their practices will outshine yours.

A clear mobile site leads to both better patient experiences and happy patients who will promote your practice with positive word of mouth. Additionally, you and your patients will have an easier time sharing your mobile site on social media. Don’t make things harder for yourself — utilize mobile today.

Like these tips? Want to learn more? You can schedule a free social-media consultation with Likeable Local by visiting the company at www.likeabledemo.com.

(Source: Likeable Local)

This article was published in Dental Tribune U.S. Edition, Vol. 9 No. 12, December 2014 issue.

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