ARM & HAMMER introduces new toothpaste with fluoride plus Liquid Calcium (ACP technology)

Now dental professionals can recommend new ARM & HAMMER® Complete Care™ Enamel Strengthening. This unique formula with Liquid Calcium® (ACP Technology) helps rebuild and strengthen enamel weakened by acidic foods and drinks. In addition, baking soda and peroxide remove plaque and gently whiten teeth while neutralizing harmful acids. With 1,100 ppm of fluoride for caries protection, it offers a complete solution for patients. It’s the secret to unsurpassed enamel strengthening. And, it’s half the cost*.

New ARM & HAMMER® Complete Care™ Enamel Strengthening has a suggested retail price of $3.59 and it’s available at retailers nationwide. Dental professionals can take advantage of special discounts by calling 1-800-447-6666.

ARM & HAMMER, Complete Care and Liquid Calcium are trademarks of Church & Dwight Co., Inc.

*on a price per ounce basis vs. the leading enamel toothpaste