The future of teeth whitening is here

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The future of teeth whitening is here

Photo: Provided by GLO Science
GLO Science

GLO Science

Thu. 13 July 2023


Teeth whitening, according to a recent survey conducted by the American Academy of Cosmetic Dentistry, is the most requested cosmetic dental procedure in the United States. Today, we can see that those advancements can make professional strength, in-office, teeth whitening a huge revenue generator in dental practices, all while making patients love their smile.

For many U.S. dental practices and DSOs, however, there is a perceived risk of teeth whitening causing sensitivity and, in turn, the practice receiving complaints from their patients. There is also a concern that teeth whitening can be time consuming with some procedures taking as long as 1.5 hours to 2 hours per patient. Teeth whitening has come a long way and there are new options available to utilize the value of teeth whitening in dental practices and DSO’s.

Change for the brighter and better

GLO Science, a doctor-led, professional brand, is eliminating traditional “bulky-lamp” whitening treatments with its high-tech closed-mouth system and handheld unit that reaches the optimal temperature to get smiles up to 12 shades whiter, without causing dehydration, zingers, sensitivity or rebounding. Patients are leaving the dental office with an instantly improved smile and greater satisfaction.

Additionally, the average chair time required for traditional teeth whitening is anywhere between 1.5 to 2 hours. With GLO’s state-of-the-art, in-office, 16-minute treatment, offices are now able to seamlessly fit high-demand whitening treatments into office workflow. GLO also provides hermetically sealed syringes and vials that do not require refrigeration or trays for application. GLO is also gluten free, vegan, cruelty free, recyclable, and proudly made in the U.S.

The clear benefits of offering a new kind of whitening

While patient satisfaction is of the utmost importance for dental practices, GLO reports that dental offices are directly benefiting from offering this new kind of whitening in many other ways, namely a much higher rate of case acceptance and both acceptance and improved compliance in clear aligner treatment plans.

Given the popularity of and high request for clear aligners, GLO conducted numerous studies to examine the effect of pairing teeth whitening with clear aligner therapy. The studies showed that more patients accept clear aligner cases when teeth whitening is offered to the patient, and this is often in lieu of discounting the cost of the treatment.

Furthermore, the studies showed that when patient’s teeth had been whitened at the beginning of clear aligner therapy, there was more compliance and less complaints from the patients. Seeing whiter and brighter teeth while the patients are waiting for their clear aligner trays to arrive to begin their treatment made them more excited about their pursuit of the “perfect smile.”

More than 90 percent of patients reported they loved their whiter smile so much, they wore their trays for longer and complained less about treatment time because they adhered to their individualized aligner treatment plan.

Whiter smiles, as it turns out, is the perfect pairing for straighter smiles.

The future of teeth whitening is at home too …

GLO does more than give your patients their whitest, brightest smiles with every session in the dental chair — it has developed two advancements in professional-strength, take-home teeth whitening that help patients keep their smile white and bright in between visits.

Patients can keep their smile going with sensitivity-free at home treatment. Offering a dual source of whitening to patients, in essence, doubles the dental offices’ whitening revenue and helps to keep the patients’ teeth whiter longer.

It is time for everyone to get GLOing with most advanced teeth whitening technology for both in-office and take-home treatments, which ensures the best experience and helps create patient loyalty, for life.

With every challenge traditional teeth whitening presents — from lengthy chair-side time to sensitivity and rebounding — GLO’s new way of whitening has answered the call, giving patients and practices a brighter, whiter future.

Editorial note:

To learn more about GLO Science’s most advanced teeth whitening technology for both in-office and take-home treatments, stop by booth No. 73 at the Dykema DSO meeting. You can also find GLO Science in the Relax and Recharge Lounge where staff will be offering infused waters, specialty teas, live whitening demos and a place to relax.

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