Dental News - Sesame brings tons of smiles to ADA 2014

Kristine Colker, DTA

Mon. 10 November 2014

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SEATTLE, Wash., USA: Sesame Communications, a provider of cloud-based solutions to help dentists and orthodontists accelerate new patient acquisition and build patient loyalty, has announced the “overwhelming success” of its #SesameSmiles contest at the 2014 ADA Annual Meeting in San Antonio. The contest was conducted on the ADA 2014 show floor.

According to the company, the contest demonstrated the power of social media events to engage participants through fun, innovative activities. Over the course of three buzz-filled days, Sesame gave away 3,000 pairs of sunglasses. While wearing the sunglasses, ADA attendees took selfies in and around the San Antonio area.

After hundreds of photo submissions, three lucky contest participants took home a free pair of Google Glass.

“According to a recent BI Intelligence report, more time is spent on social media than any other Internet activity and about 60 percent of people access and interact with these sites on a mobile device,” said Diana P. Friedman, president and CEO for Sesame Communications. “The amazing response to this event should underscore the power of using social media within the dental practice environment to foster patient loyalty and expand brand reach within the local community.”

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