Dental News - NSK Dental to be featured on Fox Business Network

Dental Tribune USA

Fri. 24 October 2014

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BOCA RATON, Fla., USA: In an upcoming, in-depth look at new-age dental technology, Eiichi Nakanishi, president and CEO of NSK Dental, discusses his strategic outlook for the company. In addition, 21st Century Television host Jackie Bales interviews Rob Gochoel, director of sales and marketing for NSK’s Hoffman Estates, Ill.-based U.S. operations, about the company’s customer-focused product innovation.

The program will air on the Fox Business Network at 11:30 am ET on Sunday, Oct. 26. (Check your local listings for channel information.)

NSK Dental was founded in 1930 by Nakanishi’s grandfather, a Japanese inventor who saw the value in developing high-quality precision tools incorporating cutting edge technology. At a time when technology was still very new, he had the vision to see beyond the present and anticipate what it could mean for the dental industry.

According to Gochoel, the employees of NSK Dental work hard to achieve their corporate mission by contributing to the health and well-being of their customers with affordable, high-quality products. He also stated that NSK’s goal is to deliver innovative products that set the standard for positive change in the industry, and that the company’s primary concern is with the welfare of the dental professionals who use these products, and with the patients of these professionals.

He noted that NSK has made substantial improvements in its production facilities over the past few years, and now has over 150 computer-operated machines and an extensive testing facility. He added that 90 percent of NSK’s production is now done “in house,” which helps ensure the exceptional quality of their operations.

The program focuses on one of the biggest challenges in modern dentistry: The fact that people who want to save money due to the present economy often make dental visits one of the first things they cut. NSK is striving to address that challenge by offering cutting-edge products that offer both patients and the modern dental practitioner state-of-the-art tools of the trade that enhance productivity.

While NSK Dental is currently the world’s largest manufacturer of modern dental handpieces, it is not currently No. 1 in the U.S. The company hopes to change that by informing U.S.-based dental professionals about how its products can enhance their practice and their patient care.

The show also reviews the instruments created by NSK Dental and lets viewers examine them up close to see how they have been engineered to be the best drills in the dental industry. NSK Dental prides itself on an inventive culture that allowed it to develop the first 45 degree angled head and the first two-way spray function in the innovative drill known as the T1-Max Z.

(Source: NSK)

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