New lab specializes in digital dentistry

DENTATRUST has a growing team of dental technician personnel, numerous professional collaborators and a rigorous agenda of ongoing education and training for fellow dental professionals interested in maximizing their knowledge and practice of digital dentistry.

The lab offers many services for patients and dental professionals, such as treatment planning, digital design and consulting services for dental professionals.

“As the most experienced and leading CEREC laboratory worldwide, we particularly welcome and enjoy working with CEREC dentists as we share not only the same technology platform but also the same philosophy,” said Nieting, in a press release announcing the launch of the lab.

DENTATRUST is currently partnering with the following industry leaders: Fully Integrated Practice (FIP), Ivoclar Vivadent, Patterson Dental, Sirona Dental Systems and Vident.

“In order for DENTATRUST to be the best in the dental laboratory field, we are teaming up with the best,” Ulmer said. “We are honored and thankful for the constructive relationships that we enjoy with our professional partners.”

In addition to dental restorations, DENTATRUST conducts ongoing research and instruction in the field of digital dentistry. Both Nieting and Ulmer conduct numerous lectures, training seminars and study clubs throughout the year on topics such as digital impressions, Sirona software training, CEREC Connect and CAD/CAM technology updates.

“DENTATRUST offers advice and guidance on the successful selection of a digital solution that fits individual professional CAD/CAM requirements,” Ulmer said. “We enjoy helping fellow dental professionals get started, grow, or simply help perfect the fabrication process and results.”

About the principals

Tom Nieting started his career in 1972 as a dental technician trainee. Before founding DENTATRUST dental laboratory, he was technical marketing manager for CAD/CAM Lab Applications at Sirona Dental Systems. Prior to joining Sirona, Nieting was the general manger of several full-service dental laboratories located throughout the Midwest. Through the years, Nieting advanced and focused his career on the management and marketing of dental laboratories. In 1997, he began to include the new evolving CAD/CAM systems. Nieting was the first Sirona inLab user, beta-tester and trainer in North America. He has been a speaker at countless dental meetings nationwide, and has contributed to and authored articles in various dental publications.

Norbert Ulmer earned his bachelor’s degree in international marketing from the University of Cooperative Education in Ravensburg, Germany, and holds a master’s degree in general management from the Berlin School of Economics. Ulmer started his career in the dental industry with KaVo more than 15 years ago and has since gained extensive marketing and management experience in various roles in Europe, Southeast Asia, China and North America. Ulmer was most recently employed at Sirona Dental Systems, where he developed Sirona’s laboratory activities. He has been instrumental in the development and introduction of Sirona inLab, infiniDent and CEREC Connect. Ulmer serves as a member of the ADA Standards Committee on Dental Products, Subcommittee on CAD/CAM Dentistry, and the Advisory Board of the Journal of Dental Technology (JDT).