Dental Tribune USA

More than 4,000 gather for celebration of CEREC

By Dental Tribune America
August 20, 2012

LAS VEGAS, Nev., USA: A record number of dental professionals gathered at the Venetian Resort Hotel Casino recently for Sirona’s CEREC 27 and a half year Anniversary Celebration, where they witnessed the launch of two major products: the new CEREC Omnicam 3D intraoral camera and Schick 33 intraoral sensor.

Sirona Chairman and CEO Jost Fischer launched the CEREC Omnicam and new Schick 33 sensor by unveiling the products center-stage in front of thousands of enthusiastic customers and dental professionals. Attendees were then treated to detailed clinical presentations of the products from Sirona advocates Dr. Sameer Puri and Dr. Andreas Bindl and dozens of other notable speakers and educators.

“The CEREC 27 and a half Anniversary Celebration is another milestone event for Sirona,” Fischer said. “With the launch of two key new products, Sirona has once again demonstrated its commitment to investing in research and development in an effort to improve patient care and our customers’ practice lifestyle.”

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In addition, more than 600 dental professionals arrived a day early on Wednesday, Aug. 15, for Sirona’s CEREC Discovery and 3D Summit sales events. These highly successful peer-to-peer events provide a first-class educational experience, giving dentists the information they need to make an informed decision about incorporating in-office CAD/CAM and 3D cone beam technology into their own practices.

Other highlights of CEREC 27 and a half included the following:

  • Sirona began broadcasting live video coverage from the event on Thursday and continued live coverage Friday on www.Sirona.com, and www.cereonline.com. Interviews were also available featuring Sirona executives and general session speakers.
  • Friday evening after the education program, comedy icons Steve Martin and Martin Short performed their unique live show, titled “A Very Stupid Conversation.”
  • To wrap up the three-day anniversary, Sirona hosted a VIP party on Saturday night. The “Red Carpet Bash and a Half!” was a celebrity/VIP-themed party at Las Vegas’ famous TAO Nightclub.

(Source: Sirona Dental Systems)

 

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