COSTA MESA, Calif., USA: For the ninth consecutive year, CareCredit has donated $100,000 to the ADA Foundation (ADAF) Give Kids A Smile (GKAS) Fund. The grant is designated to support Give Kids A Smile through funding of three major initiatives.
The initiatives are:
- GKAS NASCAR elementary school oral health education events for underserved children.
- ADA Mission of Mercy and Give Kids A Smile oral health education and treatment event.
- GKAS and TeamSmile collaborative oral health treatment events teaming sports and dental professionals to improve children’s oral health.
Building off the success of previous years, children from underserved communities will participate in GKAS NASCAR oral health education events to be held in Indiana, South Carolina, North Carolina and Alabama from July to October 2015. These education events will incorporate key messaging from the Ad Council’s 2min2x oral care campaign, educating and encouraging children to spend two minutes brushing their teeth, twice a day. As in past years, each child attending the event will receive free oral health goody bags.
The grant will also support the ADA Mission of Mercy, a one-day free oral healthcare event to be held in conjunction with the ADA – America’s Dental Meeting in Washington, D.C., on Nov. 8, 2015. During the event, dentists and dental team members will volunteer their services in the Give Kids A Smile area to provide up to 200 underserved children with education, screenings, cleanings, sealants, fluoride treatments and needed restorative care.
In the fall, the CareCredit donation will also fund several GKAS and TeamSmile collaborative events to be held in conjunction with professional sports teams. Dentist and dental team members will volunteer their time to provide education and free oral health treatment to underserved children in collaboration with high profile sports teams.
“Teaming up with the ADA Foundation’s Give Kids A Smile program enables us to deliver a message about good oral health to thousands of parents and children this year,” said Cindy Hearn, senior vice president branding and communications for CareCredit, member of the ADA Foundation Board and GKAS National Advisory Committee. “As the Founding Donor of the ADA Foundation GKAS Fund, we are pleased that our grant will, once again, be used to further support these exciting programs and can, in a unique and relevant way, improve the lives of children who have little to no access to necessary dental care.”
For more information about the GKAS events, visit facebook.com/GiveKidsASmile or follow GKAS on Twitter @GiveKidsASmile.
(Source: CareCredit)
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