Dental News - Atlanta Dental: Held to a higher standard

Gary Kirkus, CEO/Chairman, Atlanta Dental

Wed. 13 April 2016

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ATLANTA, Ga., USA: A new year always brings to mind the things we need or desire to improve in our personal and professional lives. Our company abides in the belief that all things can be done better and that being complacent is a danger to any business. There is another side that needs to be remembered as we think through the opportunities and possibilities of 2016.

There is a bumper sticker that reads, “When All Else Fails, Lower Your Standards.” If we didn’t live in a time where that statement often rings true, it would be humorous. Employee-owned businesses like your dental practice and Atlanta Dental never think that way. Our mutual goal is to find ways to raise the bar, not lower it.

We don’t mind being held to a “higher standard,” and we strive to live out that commitment each day to our patients and our customers. It is the foundation of our success.

Today, we feel a “pull” all around us. New names and organizations in both dentistry and distribution attempt to compromise and “lower the standards” while presenting their information in an attractive package. It creates conflict in the minds of those impacted because a glossy coating attempts to conceal the flaws.

Non-dental entities from outside of the United States are purchasing fee-for-service practices and changing the practice philosophy overnight. Dental supplies are marketed by as many non-authorized and unqualified sources as there are legitimate distributors.

Commitment is needed now, more than ever, to protect this great profession.

Atlanta Dental will remain focused on ways to improve and elevate our level of service and value to you. We also remain committed to not changing the core beliefs and principles that have been the foundation of our company for 148 years. Thank you for holding us to a higher standard.

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