Dental Tribune USA
According to a press release, Motto Clear Aligners leverage Aspen Dental’s national network of dental experts and precision technology to deliver best-in-class clear aligners at an affordable price. From left: Bob Fontana, chairman and CEO of Aspen Dental Management Inc. (ADMI); Ash ElDifrawi, chief marketing and customer experience officer at ADMI; and Sarah Sharfstein, vice president of category development & strategy at ADMI. (Photo: Aspen Dental Management Incorporated)

Aspen Dental introduces aligner system that gives patients tray on first day

By Dental Tribune USA
July 08, 2021

CHICAGO, Ill., USA: In a clearly distinctive move to make perfect smiles easy and accessible, Aspen Dental Management Inc. (ADMI) is launching Motto, a new, clear aligner experience that does not force patients to choose between quality, affordability, convenience and expertise.

Motto, the industry’s new clear aligner experience, is exclusively available at 900 independently owned Aspen Dental locations in 43 states.

At a time when seven out of 10 patients would benefit from orthodontic treatment, and with more than 30,000 patients visiting the Aspen Dental network daily, Motto is an industry disruptor that will fill a large gap that exists where patients must choose between expensive products or DIY at-home treatments that lack dental guidance, according to a press release. Motto is so much more than a product; it is a doctor-led experience unlike any other in the industry, the press release said.

Aspen Dental doctors guide patients at every step, starting with a precision digital scan used to custom-craft each and every aligner. Onsite labs and advanced, in-office technology allow patients to leave with their “tray one on day one,” rather than waiting weeks for their aligners or impression kit.

Aspen Dental is the only healthcare provider that has the network to provide this level of care nationally, the press release said. It delivers on their doctors’ bold call to anyone seeking improved oral health and confidence: Stop waiting and start smiling.

“Our approach at Aspen Dental has always been about providing access to care and saying ‘yes’ when others in the dental space say ‘no,’” says Bob Fontana, chairman and CEO of ADMI. “Making aligners affordable and convenient for patients while having a doctor with you every step of the way truly differentiates the experience for patients.”

ADMI is a national healthcare leader known for accessible, patient-guided care. With a vision to enhance and expand healthcare services to anybody, anywhere, Aspen Dental is fueled by the expertise and capabilities of a vast network of doctors nationwide, the press release said. Motto further expands ADMI’s comprehensive portfolio of consumer-focused, professionally backed dental solutions that serve the $49 billion personal oral care and $400 billion global dental healthcare markets.

“Our sheer scale allows us to provide the highest quality aligners at an unbeatable price,” says Sarah Sharfstein, vice president of category development & strategy at ADMI. “We are removing friction from the system, making delivery of clear aligners easy for the doctors we support. And for patients, the entire experience is virtually hassle-free, with walk-in appointments and extended hours available, plus technology that truly delivers same-day start capability and reduces the number of visits to the offices.”

“As masks go off and smiles go on, Motto is here,” says Ash ElDifrawi, chief marketing and customer experience officer at ADMI. “We are seeing an increased demand from patients who want to improve their smiles. This is definitely a wake-up call that perfect smiles are not just for a chosen few — they are for anyone, anywhere, who is looking for a new beginning.”

Motto is now available at Aspen Dental offices across the U.S. Plans starting at $1,999, dentist included, with zero-down and 100% approval options. For more information, visit and

(Source: Aspen Dental Management Incorporated)

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