Dental Tribune USA

AAE launches dedicated newsroom website

By Dental Tribune USA
September 09, 2020

CHICAGO, Ill., USA: The American Association of Endodontists recently launched a Newsroom website designed with the media and public in mind. The new site is designed to serve as a meaningful way to elevate endodontics and endodontists, and it touts the importance of saving the natural dentition through root canal treatment.

"In recent years, the AAE has created an abundance of award-winning engaging content clearly outlining the important work endodontists do, and now we have a digital home for it all," said AAE President Dr. Alan H. Gluskin. "This new site is much more than a repository, however. It is a dynamic site and will continue to be updated as we release several more public-facing activations in the coming year. This is just the beginning."

Recent years have put the AAE on the map in terms of creative media and communications. From the installation of a chief marketing and communications officer, to the development of a full marcom team, to the launch of a major public campaign — and to now, several awards later, the AAE is ready for a dedicated newsroom to serve as a useful media hub, the association announced.

The Ask the Expert section will allow journalists on deadline to get questions answered quickly — directly from AAE member and Public and Professional Relations Committee Chair Dr. Mark B. Desrosiers. AAE members and dental professionals will also find the site useful, as it includes many useful downloadables, such as videos, infographics and fact sheets, the AAE said.

While aae.org/patients is the AAE website geared toward the public, any patients who find themselves at newsroom.aae.org will likely find it useful as well, the AAE said.

"I highly recommend everyone gets to know our new Newsroom site," Gluskin said. "Head over to newsroom.aae.org and stay a while. There's something there for everyone to gain, and it really sets the stage for our exciting future creative plans."

(Source: American Association of Endodontists)

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