AAE conducts media tour on dental emergencies during COVID-19
To help increase awareness about the crucial work endodontists are performing during the COVID-19 pandemic, American Association of Endodontists President Dr. Alan H. Gluskin recently completed a media tour in which he delivered a message about the importance of seeking treatment for dental emergencies.
Gluskin took part in 24 unique interviews — with many more airings than that, thanks to a self-contained interview, which was picked up in several media markets throughout the country. In addition to the interviews, Gluskin released video and audio news releases to drive these important points home.
In total, the media tour yielded 387 broadcast TV interviews and 146 radio interviews. There were 1,023 distributions of the video online, with 1,612 total placements and 255.4 million total impressions.
As Gluskin explained to the public, endodontists are the dental specialists who focus on root canal treatment and saving teeth. He said that more than 90 percent of endodontic practices are fully reopened now, and most of these specialists were open for emergencies even during the height of COVID-19, reducing the need for patients to seek emergency dental care at ERs and urgent care facilities.
Gluskin also advised patients not to delay routine check-ups with their dentists. Putting off preventive care will only make dental issues worse and could potentially lead to long-term issues with teeth and gums, he said.
To make offices as safe as possible, AAE members have been adhering to all guidelines put forth by the AAE, ADA and CDC, creating a well-protected office experience for all patients in need, Gluskin said.
Questions answered by Gluskin included the following:
- What constitutes a dental emergency? How do you know if you need an endodontist?
- What is the “rubber dam” and why is it important, especially in the era of COVID-19?
- Along with the standard safety and sterilization precautions regularly implemented, what additional prevention steps are endodontists’ offices taking?
- What can patients expect when visiting a dental office?
- What preventative care should people be practicing during the pandemic? Where can I go for more information about COVID-19, emergency dental care and finding an endodontist?
Gluskin also emphasized AAE’s efforts to help keep emergency rooms clear for those who need them by helping dental patients find the right professionals in cases of dental emergency. Gluskin talked about the AAE’s Guidelines on Dental Emergencies and Oral Health through the coronavirus pandemic and directed viewers and listeners to seek emergency dental care from endodontists first, rather than visiting hospital emergency rooms or urgent care facilities.
(Source: American Association of Endodontists)