Dental News - 2016 Midwinter Meeting gets under way in Chicago

Robert Selleck, DTA

Wed. 24 February 2016

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CHICAGO, Ill., USA: It’s not called “Midwinter” for nothing. So it’s no surprise that a bit of wind and snow and a couple thousand flight delays or cancellations the day before the Midwinter Meeting officially started weren’t enough to disrupt the Chicago Dental Society’s flagship annual event. Delayed speakers affected a minimal number of sessions.

Anutra Medical’s extensive lineup of key opinion leaders spoke as scheduled on Thursday, and more were on the agenda for the booth Friday and Saturday, including Dr. Todd Snyder and Dr. Paul Feuerstein. Also scheduled to speak in the booth were Dr. Shannon Pace and Dr. Robert Lowe. Various aspects of restorative dentistry were being covered. Anutra’s novel dispenser, cassette and syringe system is getting lots of attention for the ease with which practitioners can deliver buffered local anesthetics.

One of the meeting’s biggest draws, the vast exhibit hall, opened for business right on schedule Thursday morning, with attendees spreading out across the 460,000 square feet of dental wonderland to gain hands-on experience with some of the industry’s latest advancements. Quite a few of the booth representatives had to struggle through airports and joust at ticket counters to arrive on time.

These dedicated industry experts are on hand in the exhibit hall to help with show specials, discounts, giveaways, hands-on opportunities and other educational events.

Among the many highlights: In the Kerr booth, attendees can work with the company’s new Maxcem Elite Chroma self-etch/self-adhesive resin cement with cleanup indicator. It’s billed as the “smartest cement available on the market today.” The cement’s pink color fades at the gel state, notifying clinicians exactly when it’s optimal to clean up the excess.

Cavex used the first day of the Midwinter exhibit hall to announce the U.S. launch of its Bite & White ABC Masterkit. The home-whitening program (available only through dentists) was released in Europe at the most recent IDS show. “Whitening doesn’t need to be frightening,” said Cavex Managing Director Hans Maarten den Boer.

The Dutch company sees opportunity in the U.S. market because so many consumers are still worried about the complexity, safety, comfort and cost of whitening — as well as how natural the results will be. The Cavex system draws on extensive scientific research to address all of the fears. You can get all the details on the science in the booth.

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